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Aug. 10, 2020
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Fragrance and personal care

What is the future of makeup trials and sampling at retail?

May 15, 2020

Bella Hadid stars in Dior's latest Backstage cosmetics campaign. Image courtesy of Dior Model Bella Hadid stars in Dior's latest Backstage cosmetics campaign. Image courtesy of Dior

 

By Dianna Dilworth

The coronavirus pandemic could single-handedly uproot the way that cosmetics are sold, as consumers turn to video tutorials, online consultations and virtual reality apps to avoid the risks of catching the virus in person.

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  1. Registration open: Future of Luxury eConference Sept. 23-24
  2. Leaders of luxury brands and retailers to discuss next steps at Future of Luxury eConference
  3. Consumers increasingly value customer experiences that cut down on contact
  4. The new US consumer mindset
  5. Are sales associates the new luxury KOLs post-COVID-19?
  6. California's South Coast Plaza offers private shopping appointments in The Pavilion
  7. Sourcing, business outlook for fashion shook up
  8. BMW, Phillips, premium spirits, mobile payments and Future of Luxury eConference
  9. La Perla launches new collection with influencers' help
  10. BMW introduces eDrive Zones to push for electric power in UK cities
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Leaders of luxury brands and retailers to discuss next steps at Future of Luxury eConference
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