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July 20, 2025
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Fragrance and personal care

What is the future of makeup trials and sampling at retail?

May 15, 2020

Bella Hadid stars in Dior's latest Backstage cosmetics campaign. Image courtesy of Dior Model Bella Hadid stars in Dior's latest Backstage cosmetics campaign. Image courtesy of Dior

 

By Dianna Dilworth

The coronavirus pandemic could single-handedly uproot the way that cosmetics are sold, as consumers turn to video tutorials, online consultations and virtual reality apps to avoid the risks of catching the virus in person.

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  1. Tod’s taps Xiao Zhan as newest brand ambassador
  2. Net-A-Porter, Mr Porter host first open-access pop-up in the Hamptons
  3. David Yurman funds Louvre sculpture restoration as it makes global foray
  4. Givenchy debuts Matthew Williams-approved ambassador
  5. The 1916 Company, investor Kevin O’Leary-owned watch insurance firm Wondercare partner
  6. How Four Seasons used technology to navigate COVID and elevate travel
  7. Inside Chanel shares masculinity’s influence on house styles
  8. Dior selects new global ambassador
  9. Guerlain launches campaign for World Bee Day 2024
  10. China’s middle class to reach 40 percent of population by 2030: BCG
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