In-store
April 12, 2013
By Tricia Carr
Luxury marketers that are looking to create a retail venue with the same effect as Christian Dior’s limited-time transformation of Harrods should sharply tailor the concept.
{"ct":"PANvFEnnna2tUs+4Gqa+YGD6GLwfzpA52uwYgymQQc25QN7LkrijzQuoRCMebU5K4nDTOOkgqsW+VBzg7+UU7Y7fvejpgqce0O4eVRcMenma+ZgseY7HkChcfpG9kcv+GgWVgouU6rqfkkJXlOR4udX6b5kFJaNVdM4LCdcO76VMziqaf9P02fUcazYAno92ttqeA1TzF0IQ1gTmugcNAhB0CSeM8al5OzAeqs9wyGI+KoX3uSiTPNnJC8\/Xr1htLTxMbZfIOi1g\/1hsi7Z1oFnwd+srGg34qp77u2bNmglzjBDBeN1JLTCtfbNRZTIt7HZCNFHhhmkO+tBV5U5KosXGx61o3bM\/vEDyH5H1ClE1H9WCg+hedTw6CPrJntNPWlIOGiBO7\/ZeWElCJTjAUd0AFJVLTVuiUYp7MIHbVVBUviS1ZDSkZANwGEebcHAJavtNg94eIP8gSRnhA8zbhMALjNZXvLEgdVNWl2gsbGS6Y4W7FNoSilHuHESsBtqwlOs4Mod4nLmX4KBtwlWLj3Tg2HUZP8N7QPHxvuxiLWITlwbwLlXWsUWvrloGh1xrUpNOP0HHbHUlVHTAGn5r8ODwB29GQcLo3s2BbhlbYch+xyRbv\/L2oftdYnz+aHr4DOrWMdfhVFwA1uHpaqAaGlV85N9zUzyaSm8Aw9ecfWbIRQGsbCVZ+O2IdNV\/pqVZt+TCbjh4LEyNGNiEveV6b2p79sMwcOjeYGguffW+aml6g\/jF5+YGbShnLvjeGIFo4O79WpcdYK4j1mgh4eVWVDqeb3Kf9mfrtK4dEGINqT8NBPyPPG\/e6U1vj4n73HIlyCgDq\/Vq8HFyv4hVRAKyXTvg5gpPt+qT4sdEp9qDGzAx8\/BHnDLqX9xP3eofqaFF0mqtdjOrMhfFX0LC88YWZzZctqYX7rqBAjx\/i6NRUVNijTMZ9K1Zaqc5gKv6RJXD0Fvf\/oBEI\/MvqICjoCs7Wcsft5ihIU5ZushJOOs76UfGZmZaadhneud2bTIrx6e\/woHqBTlEK5j0d32xZa4jGncknsGgOnKZ4OE9uCuwmE7La4K6OpoJwJeJ8XFpOEFGy7tzzQIzgJHXHYEiR8zA9BlPi8UpFQpy2bUpbigYiIjepzgc88pyvXgft7sj4ZGMg0rR0aNhObsPKJXc6JzU847JmIpBVW4NkQyPbt\/T87wmgzwvhNQ33TtLUtrgFlVZ3AfGXa7Gdvk8PAK1BCjp+GDexEj84TecVUEvWHIeW3wMcPx7zB5z3ePzBwvRAZzavk18cfUN859LUIaWHRmzynelCDnpTReU1KWjwqD4nAprHzGCdg245aAK21ra8Ci8O0OzBbavzt2mmwh\/lWPuTgA4cvrkGVjgEslh0UQaNC5YQESa+tAEOlcA3PGqg13OPcOQLybMgJit8zbrJ02GapStwnw7+zylURZwU+cvJYWRTHs4dBI\/0dwTRZvE8aLH7\/tB2ZLwObfhhPISIO0DE3rN36d0e\/LJSJ+V8guPbl04lO9u32bUGGD7uIVuSDjlNlw3nVmV8EbWpE73qc9jZU9B5BLDzoDYGWBSxbcKk\/9QlN4lVKEl8h0A7gbUmpTXkXKZIHOGctF9xgDLYlw23f\/elaqNKmz\/2Yf3+VxePqMmQA2VALrgCwyYGgoa5W4b8Fzc4CVS4++kZV0qajC8uErbMG6V5dBJE3t0wiLE6DVwlpbEZsma9VAIANxQvmvZHLJHj7NWZrawNNuWh+Oaqid6DjWHl7dlSsr3GeyGCluF4ChQ\/ptul41f\/TYcnx+o\/9RQkfxrkG9qeqlhLZh0+CKe67h2BNoL5Z6QxpniTdi7H6V2EqMyG8k5EBmHwU\/+YhTmJkkXeV00VtnMAQ9HlRmYFtn6ld5DqPIm25Dzl+0bsSs2ezuAp8T2EIxP22gxuvYOflvrFE5pCzFh9Q3D84AmKR+It3ia5sjr235qOWLSJ6p8MA9Si6a7MOpEB5AeiVmHf4zOQfhPibCx+ArudEnmYo2bbxnebbgJsyCxKGxbyQhqpMMXTlFLSiIQeSourGOUXPu4ViXRBhAfTYCG73mkS1vzeEHRy6pX9VLFyTlZaBZdPWOctaqtQXyF8NnLEPxzMRf3C\/wQCnfXye7wFjt8uoU95q0LvL7\/7\/uwillvEZE8Sx9UniR6MPkbrPzl5ELur3adG+YzWP3EbbnooryYt3vBNigOX\/\/KYG0KlLBau\/pty12UA8UA8eIOAEOoKOBLSHLWkp\/b+j5mds5y849aBq87XBor+i4Ljzbz9efH\/czqwVWMC+a0MJOT7M9+QZ\/wp8ao+ci8TkfKa2v+5MU1hkCqT00qQWO68Bz69rdrXfcdl7\/zhFAErLJhFvGPWWC9OXW4RzV55jhCMjSHZQJPDBJ4Zu7IqMCrrRQZ\/j3UHm90GpI9TGVcPPea+4V45ZLPnhxmH35rcGYA\/bG1qaV22cPfdZ6uCo1AqU59D1i2hhZeUha3wkX+BAHg2fzzPeSgNk29RwZFEGQiV28VlpkxWY+y3AXi57oWrxRWgllr2yzY4FEUDo3h\/FEn0qZc1FzAPjnJXf726QRRwhSOouRqX2s9fFdbcsoxFqsc5O7AtKqhg2I3x76VKZ851Zs00MDr0gDM36tFtJUpVf5o5xrXu6AGr+HFpUH2IOGfDIg3DJCTFm557IRUMfOIAKgDMC27BVzmFSUDIEa+VBHlgPNrVQs7iMubB2SsG+rE0xVb9aMHghf0DBBhvIiueebhHTFTzbAXSsaoHpl1nMH0wbixgppv81UT8GUEnoW1JBM7lUnus\/MBvNTwWW0FUMgGAK2HaAFec891AjtLrt+f0hHBYUHZ9nI6nnwg+uKfffd2SHKIxL\/GXqUJKwSpEv4rHz12fCITP8ex5GFNTYtd4AsjzxHEZ\/ynRsl2PdHsxCEESc\/1\/wJW4Rh3w9Wobp27ft96C2NwM\/ElljWO20QlfFSh2EsOgRaoeMlFmsOglpM0OFjH2ysG6JIATX6hqG69X9IqbYBFzLfwc4+erzawAvzoin7jndlktPaJIzFvUB0eYV1agKk7NMhQuPTBYySyFaAuTWIuKfrymlUabdk7RRyNyz1lhkOXS\/2qWHCc2AqPCjB45bQpW2KZNoQWxcmP8cAdIl85r3CXILOwtopY1ZR0j54KhgQRustC+4E2qBIKyE6qzUZAq5O88yJ\/cWCsDcSHqpa7Nln3jZj\/HG\/LsqCsXg6x29S4MH37YNckqZipY3bqn2B1juUj1Ny23ihqwGhGDz5TeaVeWi8GrXBCqK\/pLpPjImOy4QXeGfWg2w5zOlKmyEuvx6qAy7y9EfK09Edeg7IQcBY7AkeaeuQ6RGiIEMAxrTq7j\/84gwqFb0k0fXw61bhj8r+MWmbhV5SaDqChTqOGynQw8fTs9JxH95GoZF6xxqnelOK7yXBdwrKnQTVx4a++TpUz4oDqfmfXYUfYRtOnO9JZoAMGBpQnx98pVFlI3Y58jArHqNfn\/TvtGRjfEcNFTdjXuT9l0BaWGpT0mc6N96JqCXlYhGC3LMda\/\/fqRDinT0n83jQ5n391YnW0CG07P3iyHSnolRId6+WD3f1nwBQh+cd8Gdvxe7odNmQoYav7F0f\/TedUAgMiS1ivpyey6cP8TYuawZuVagI1qgIWdp1Np1AvEbiiHJgAn4b+ZYIdA3a\/1GlDYCYsap9RDalFcQducJRJKXJ+KA\/UJJtbIhqYuJeeUmKbKY24DM+2iP6UBd1eWvhgp2oY8XOhoicD5fziwjMID5oz8ltSSP7VJfUIU4dgnWm\/OXelT\/fcMvlN7EIP4rga1a5MZzT\/odzEunM7WlTUva9E3N6ORCGicryZ\/cbvvOptH3Vhm\/\/tOCCHzHgDHO6LrOi4WsJneCR90WFh66kk+Vmr1ZuzCwcRkaNLMW2hZcLdfaYVzQ01q7tv3ZYjnzrxVAeCC1K\/heltgES9FTCRknV1nTc5jcf6I82OVdnaOO3nO3KxMgs+9rh0rMGt0MLKUOCE7yiOV509E+AXuuKn5rOIHWjXQBOr+k8IFfz6vdBvAFuwIVpae5owfE+tuGHX+yUquMKBU+xhoI8\/sDHsbiKa6fZAWlZqZoDcGstHQDIDbJQu8x+KpCUotZC2YNQ6yxDZXcrE9tHym1aXomURZZHV3YCKd6X9+iBJH0m\/IgnYJZ2TbmF1kl94Mv0lIOJS09p9WjY89bJYDDb+Vi6fQejLd3pVRGvcSAkXNIe+rOUAzNY9VgJhO6wGyD5ldb7jVSX7lE19C9VC8ae0XG+5KsmVzQzLnBa+CnpoSclms5h8pkhz1XyPPhdq1oaVnO6O8ohe+KqTtMFQwvDAr1TzDGyZode0S97SnoFZncIhtEMHxHMb+rBy2huOwe0X1vtdY3Uo0YHVZJHanIx6iL+fNOO+15SosUJU6kZ6X92hA15zQpe2O9w05\/EeSCcZbr4y2PITYXNiL08Wdxifn+szLNxAOLJQvEEquq+kkHAMnJGuXNa6bQMIzFDLrkpVze7YIdjCOK76iRHqP4KTosL5A0zg9DKWdgD7Q7pt5a20iUISdZ7gQGK7aigjGj0tPGw9IuLoafnirhK0y4sa\/TgO\/vNp7Abbz23s1s7DAm++Z9ibTEmQCgSkhx3if2QT2XTKld2WlqGAzpQMhfQJeyzM284agSnXXy3PQ1NVo81wCaE1ofsSI9aTypQEYlLWuEjoA23S7huKE9PQJQSTARcAfICcxZDywAa9SpbKdwlagLy8Dx\/3ZtIcEFIdDsWxiTSs9eEgw73jQrH7O+cNp5rrxqNEvJoTSV1bweULh6uAVU\/O0enADYSwMe1JSrbRl93X5b4Dms5AUEf7Be7qdvaYUVKXVzt\/oKMofC8Xl\/SxBAxj+JtxIijNaCQVqh9JC2YmTJ+FrGhsn2\/seV6SQzC1x9+LrIyVtWlTxPotREM\/+ID+Slu1Beh3IO2h5ezxH7KVVWlsZYkhMM6nYQkvqhuIIzLk+\/rUvwaezJmJItrj2NM\/hjTSpNO7xN0dqfM3IibqMbtjg0R8YWhwipH\/kReGiuIF9IiPCcX\/HlouRXUvwfa3N6QllnqOIagABmc01mpsvxQa9ZOwxpg\/kMrwwwHi3a3gsb2RMpF1LBKmugXR5pvXCoEpyfHu1liBA8+lMgGVh69oz3WMlwb+90pKNfogYjRFEnwLV4B+oLX\/LviYG0AtKQhcCmdsyuteI4xg\/JzzsdSglJuAUUw72fT2YH06GtF84eeDRNLVvz\/5A5Znsjx+gA41EyAXQIMro8e3C0CDtn9Bl4CSH\/FvWn\/bCa8PbWnAwgsJDTns6I0j4bCFogxqQ05ZsUMwJaokyyY+DfUEXOF6J+evNRH84xEwWIPVMnKMA5jtxWDZnE1\/zEid+Xvs+j8NuUqRH2t0phfxx9pmqlQOoWBccWv8d5az7cxZFnM3mwT5TuLvlQXU93Fo7Le5VY3kYDjEzvXIlUBIcArDqscpX+HDRswqflw+gMvm\/eiRHPVWRyhS\/jopxgEtYSOYNN+izj9i6YITVfL6qmrhS5onZ3QR2UbDOTIFs9OuJSVw+qgJWtm0en\/9z0kcjpkoyHzvAvwDfhYdwGkpz4AKsaUKxTabBqocf8\/uP6avC2pCD7IPEwMCtIK8cGZPWkjPpTnbLKuQyEi7QUIkG7XkwLsOsXCNusyql1bDao51x8aIrzkFhIVDsDkikaPi2foMJY6MNcMwNrYOPLXRCbzKwJTc\/ZAkp2NyqMl9l9qSDsp3WxoQPgULBBcXYCN7jb3\/EhMresWCvikKhS\/A+puryUjlw6groECcNxTf1WQbf8ylUpoqHJtM0yqlPN7hSOVSoeDlHbMoLJavAHLBYxPJ+UpI6bq\/GFR24q+3vBsKL\/rlZ5XTl7G14vAGfigUx0Mn4PVLw+sP4WP\/Dk3kbbWyaXqhsJCewrXnXuWNI97YF6ZmpvOgFm4ll6IRs+InCNIlJbmFeMBIbqm6TkcloxmGPVKMrAztdCObEcaGmxibQeASYnmO6DEBjxzIjINZO5p55AJCTUpGYcHdvZdwv7iFOfcjeej7OA1FSnM4z2BZroXFIc9ctJ8hMh8PO0GuCi9MoAllfVfEU9ZidLM6FCBM+kgbgz\/3vJQsz\/Dzef3LpMH682xYSsv1qJDCUI\/Lo0f9RTOo3z6Cnaout80hE7NIVbWifOAz7jRyJWx8oJmcR529vnKlCNP\/HoITtJpf\/JqJWN\/jbkreVuBBe3B0Pc+zGDs7bdycYe2xOUCYgIYejwp\/9m5O2dGlu68Acmh5ftKEqMuSJnaC\/Tx2KqrWN14YpOFoDdLs4vOuWRDP\/1\/T6sTdSRxOaCRX9B\/q+S11mxRxH8KhwCqBE9rOX\/87DgVH0\/FCIjBCv57H9gI4Hp6fu6dNILwwBkBdZMx\/77novsB4M\/E7vR3XTkOgROaLgMOJuwYKndX9czu8UaFs88Ai8XSsa1lMxaoEQ8MzCBG6AJKuZrrMvzh1xO7c5yje+O92NQJD9zhYWIRICA1Kv1o2fz1xH8EJlrVFSucKIA63xkZkB6q8mypD74MNVjVEuaTaehVzg3JfD0BMuGyRf6pA+\/i60J+2bTUibou+4vD+e1CESTHX2Z\/3SopwFRDvy0h1GhHomFTlf0qkogYXcYXvCnB664vf6JRUb9htcqxKRZJGvWcg9EJ5aSIz00vVZjSBsoGRa8fyCTz6uj43BZBflZ0frgRFj8nd9owrY1E6Rypsi7iAUIdizRl4Ap5qs+a26CHEyEpH1tyk7CDqluzeu7+RxwaVIfx1m+HbkqfqY3MSs85T6Obn3TgCIFwyngZNZbp6jNZ4rCkXDuPeAB1wjCi0VIs8XIgWO5N1FPSjRcnIb8wEzWfSu5+W8NnH82sIpXacwi7F9gZS8PbuirXVF5dUy9tjHD7CvFR6pQ\/w6r5\/iWZeIgXCEhg1BhTe4soMNxKffR9TdFYtJzshwTyLSYtQvNfjxE7XRB9lO74NMx+p2ypJz9vvZCq81vBSkVIyNYguyEIIEse2ZEoeEwI9IyQGOquCbVl+2luwsZ4ygdNqOnXLPBrgGzism8\/gHTG6x92ZLpef+j5davSxTrLYc2l0y+sZMHpdQ5fo1FlpXZYtLRjH4ESPoVYPTKCfvLnql3fgIe622TEA0V9EveQ8OLkICsmxFbsGW9aPzYUguGpdlIfspo2mi3LSjelAnFuKn4l4kT7OIyme2QAuXsOGhj7aGOQGIwDMsWQACom\/aEPZpyb1ZsoHDKxOoyKfMt6+1c3iAbNNDYUDfqgGNoqFZg96gJ86gGuB0qQis9ik9IGQReFHvwbmLg71cr52HankYPcyNVo8HydyMG3x+K6QiPSHb5R0CLeBwGgUKQskdgcMM+ZjF8RT1\/SUVWIQeTlYxTbqc7s+IHi\/vafYZOe3lcGVfNaE77jflMmku3u14Clw7KI7R0h3YkmMvlq+JYnCP8qOglktttigCe03lVSBeQ2lXVK02NPoH6UFuHlzh5MinoO9CAPyuX1MJoZJGfVEI0kCypQR5jPErWGIlhfEm9+GKGLP1quc4t7fEhzQ0aEeh+jbCmIt5JJCoSKJriNUJxZW0SUm\/bX1IhYOkg5\/ARPDbceBii6J3l9IE4swR\/Y\/gbD9V+mUQPB88MjJIHqZnoq6wgl+Bryp5VWQ6iPc7yjMoZHVaYRRCQ3VkBHb8go1Yf\/DdLKhP\/mg6OGk8FPmAOZIMjUGgE7pToy1rc3gIyP9Qs07JZLQk7X2r2lMrh1owzDAzM2uFrpoHAzTUDyZpr34ijbcAJXol\/BbWIvhwAkwPy9wNbA0krmgmU2GxajM+B2kmxzQ6K4LBRhvsqRdAJke8XjWDlskKCBs\/ZvTodoV6upuk\/RPueFg8zdKF8ZOlY+14xxy7L08DS8EcrCDblBZrs93Jn2+91ZHbsbV3dnO4Hl+MnTvy035vRhtTqoPG+LZ1Uw0y7IeFcZmkvWXn7imvpTY6Hjup8ulZQUWFzFf8vPG7lBlTLp0pVxgUyvBMKbecGVTD8Vt8PrBEv6dbm1j02X+UYSIqN112WIns0+GhZCT1ZDnZxK37MyQtGcke8RbTnSOUBQzdJVnh18FDKCKbwB7hY2FUEq1D5s6IEKEBayGkncr0JFsV+mgLi7men10F1v6mi38tsmaKqBjsqceVxpX\/uvHNNPf1XCkvMzXvZs++klhliIphW4IuVVqMeXJoewpHMy5xBcohjNB+EnSKImNs+T7efKR6QbfUAKDYJ86EWmEEdIyfHjfa\/RIl5GNKxUz8Elzk36PLBulh9\/Lx5eu4e3Pum7IOL0L9V2sGeLgf24f8AyW811YB6vkHqNkuFeyZsj6TvkghIjn2FWe6whjsY5BvMVo8JLMzDf6KsZEVDru3LjYxf6gUWuS0ISay52mIQKHtZOBL5o45az\/YtPwYtwGc68lz7dCMS\/c+ZTQuDWj9LRJMWeHoo28HbpmbJFLBIXAbAcGbP4fpM+X\/L2HJy\/qG6S6Kyd0QPHQuNeneFMyLaf5+6YYqUxgbsBR\/zJRkPglhk+GEoUq9zq+BV\/njRROH9Asv3veeYCaXk5NKUoYT9H\/QIupVGXoM9+5Q9ZLNbAD4RRn2ftymX1r6L4h4e\/BXfl5iL43ZiGHZgB1K0fXEBPCO8DZIQdSiqGGK89MrSVvQCiF8CCMpaRuVaTBFYV8X9Fl7JrK1+ZK4stBkCAOScNX+yWrPAn\/ThNa3P3p5dIUscHDPqUKLtJTzlyxmx4wUPhdTFF8mp+5Y10FPdrXPkvaAXxyNV48CSyserr2oQAOXD123sW92XU=","iv":"77f47a18ad0d3b699f01c5277319e1f3","s":"5d2d7b14b591fa68"}
Share your thoughts. Click here