In-store
April 12, 2013
By Tricia Carr
Luxury marketers that are looking to create a retail venue with the same effect as Christian Dior’s limited-time transformation of Harrods should sharply tailor the concept.
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Qggn9ktBOTZQwc9GhyaCc1MICTO6a5xuV+SLkWZIxY30CU3zqPsN82saKJwJIbqZuOwT0al3qLeNp3qYUvTeX0+CISkKgaexJIPFHd+ZTVue8Ow+GGnUk2ZMirjUnapVqxrYxcXBFYkkaRswjnJf+GeQ\/w2zdZtI8vwMa1Cm\/N1xqlG5zv75oSdb8HT9jc3AydHU96wZ4uX\/s3VvnWo1b7bzXIYb6G53F0u6ti+OdAAxGIiKTSVcgfr3EGfkrEZWtFzqQveJ5clmKw2e+XRQDuDNiJYAmKwpqdEyUBDJxxOoxV931f2dEPCrUumoPoY6Cj7tJasN6fX5BH+j9FECKKwW8P+mzdkVWYolXRVX5bC6aJnC43BmJFChkBtvs8Frw1K\/WJqMoOcOyR14oMHIAFn\/nq9Wt1jVdMI12XzE+QZwQvo+7K\/m4S2yHih+qgkKRs\/6HmhVfaUaTjyrU1rBc3ZH2FiwzXhxcrfaiB537o9A3CKJ9exRFzdCBrHe8UTQy\/m+l7nvkjO\/GaVL37L6YaFWdbM7ochUYZgPmCIr+WIN8rRqVuoYXmSuaShmqnvH+NYmLaQ22QIiZcieFR7ipiYuECl6BnqA6B7ww+bRgMnUh1x4JeE5Kt7i8muAfv6NWnViwLdsUtwgneka5W\/C4jfkb2ggeXVG0B8WJx0raW2EFp\/V8+UrlGFzWaEdK4wKqO4t9iKR2SEUof+NEsL6uHO4I8K8MDzMHIsCBowyYRjeriCVmVmkyflmMDK+TEBxRXrcPCAeXR1hf8r\/MezBoQ5GqkjHu659HUq74G8l8NrjUxOAEqThNo8PV5HJ95sNPhQ169\/XF6xmzH1mdL1ihNAyXLkmicHuWfcq7IfPGW8ZpGbkHV82KD3w3kRLD9SZhHGOoV2GVi9LB+SKvbutb8Z\/Rj3FqY7L\/88ZchoiCFEleyvY6tFMNCJtAFGDxsmqN4OZxNYrc180Loy\/b+bqg0XwjegdEZIM1oflf2yhEWFi9eHAviNL4Jv5CPtVLdck0DkP8h\/3N2DSbiwW5SaWAwykkJ96j\/ER6wIeE2j9iW0iigUpFGoWmcv8WW+J1OQRKbt2Q2qwvv26KCZYyn3wlbeyxYQEkZmHzymKCPcMxw8i9MfL9cqhz7Kse7mmgHvuS7dInixmye9ofQXkXeGP9ogzZf0iUo5qSbYONh\/B7Q3igfs6iYYvEjvUfnSVHw8TK0ltbe8HQ0yi\/7+14pqSIbBXZ4GiIGmQy70gDd75FTrJbVkgToMHyUYCPESE0z8jsCAKKQAJe4aLleAevjlQ16cp9cLdU5ZFY\/PM83TiOmZsXoWp\/zsO8ERegqbhnDhnlwd7OVf5q508wGsMWfgELhDjrVn3\/5A6kxCc0tHgrujOtcInpj\/7sYCFnvH6c22CIOBf7GW8gLDIeg3KA4KWYiXWCyDrwch6T\/KdujH4\/dEopmuYy8W3t826ELIealFm1RU9gxnwWytyI88qs\/yMMtSN6n4mdf6sFbXTf0Y5K1LJ90R8cPfgq52TPhqXEVcWCI4aUoTZar\/o4xyZtmZgzAGOzolkFOndCuS6FZ3dCYP\/2Fnoa6EgicQDe16PVYKrkomh0v9WKEDB3n5EJc9zighV9OdPDTCMcEmttnrfZFUZMt\/QHS+93wOzmNMg1oqt\/\/shoPtvtAbSHceU5clmi4sA9ynQfbNWTEKVWhZrWitmk8jtnpOXasiFq3uNmHbL9ALXD6qZgk2GWbfG3OtYFMpEqj4KI3o8ENOZVSyRBd8CDOHOmDU++Bd\/BMkYo8\/xGfC9cbfG\/CEY1BEE360CUUJ0p2ny4\/4agjGaCJ8dzlsIJMtVxLBdF1H3EVQRtUKI3TqAOLgI0VxFulkipmRZhqZOZE1de+kPwqJ1j5rI1lbEthI43QbcZE+5M+AxW3DXNgWdM69nSK+9ybxmjpuAPotsRT9z7H+NitPXPo6GjQdtKA2935fCwd\/Toq+HhdhJ2le0BhG16K6fMm9oVBVO95ShxrVMeT0l+b2o\/VdPH0FzyhiFy1BmFGM9f80vpz9dqiQC1auybwF5E\/IbS2uSKlQTd9AnGiMXJ4biB\/qjd5ibep5SWiT5F0\/Xq2U\/+T5gW84XJIzI6Fova8E\/9Zw6KcTLxWl1tPuPLXIUC7NjWdUPMq2mVbCUGapL938CzHLo6nnsX+LKWg395DG+PY27RzbYIUQiiJY5MLCrXVDDBZAn9hDTwRHoBZ7mADwwWnZ25nmwIXZfX8VEn++orlWYQPe6vSuuwb1iSkVRQsKLu2Icffis08mYX0FuadQvPodey7U5GFA1c9KKoGUBiiUSDZ0gDqeQi7NeUgLDjvBvlE57Zdg9+6fl2khdxtLcLTcq\/RmCBfmNTVMKKmJ+pWm2n\/UOAl5gQAcQ5rrnHIBz918MNJrEbBjEhMXZE+J\/Umdj\/79ESkptRYX99+a6UcetyOhEdUPmzI5jOgXcVh+tBl7egQDcv0EjA6LM45BGjjL6Z3dxnxAO3QG8ZV+hV7cPbrNyf5UXrB+CXesGTg5sgUrfETfIPUxgPKoAEgoWjhsUnQSbapzPfqibxmadeOjRGTGMlWrGwtFFt7vRevHc+EGsCwZ2ImVatiBDenMklijRpqIK0cVvrgwO6k4\/leiUGIYVvWUHgRcXI3L964h0rQcOIhG8Fm8I651+kIfpGkHDGRorKIrVnag4XsXfIKpL1I1irLqATPvl7qv4o6uLmesLsE6slRDC3KSK3HgrXbH\/lFw5e6lEuKsawv5yXsY95vWVKU7+YwoGxsiRV7lrdTVI2rnxVPJNuEBnqBnrNYQrrbUSTeeicUSP\/4rSnsEy9J4BuFN3PhlECA9BZaD5uT0W2vINP+X5ADi\/Y9z5W8LH6Jat9iSCR7PG9IQWiO09+n00e7vVxASCH11k6Fquj52egcRO73zAzU6NxnR72LcT10W73vYRNi5hpX44lx5AA1Q7Q3AOjuR7fApGc9Z3j4eBOaun+cbxzwlP9UiorzVA2aumnuz6eLcRiq70Eo7GNMxfEglnPxlE9enfHFWa+ny8TEyJqYV9NIyqoguclwwcVzpzg0Zr1qNaKK1xCwm+g2oQGRytWGCsK13bAyp44likUKgHLlAOFfuGlA6ENCAPkey3z8V+SDMAAetGZEQoYIDt208ghWyyXB34FMYeTIcREeSdiohfc3\/MT5pePOrCLEO91cNOY3qtiULO8702Og6tPfEng2qGg\/8OPS99XMerY4MpHh20jEqY0lItO3ICG8hu3yn99RbhGyzUA5N4pxDfPuTy3YGD2bUc203Lk+2OuO7A+vSRLDUZkaDg7qacMQFzie1qCglXnuscRYhnz7dmhBnscW2t7whVK6BOkIMYME2cQQBlt6WCS2QUmRbt+FBq7vMMCodkubY05A7Q\/9HUCFZSICFCkOD3IuwCN7c+wHrWNphUFZDztO3307MEXCOwTe7Y9iu1xeThVFkG0eWgpIpZbpWwudRsHEaMBsUdHRQnXVJ72QMRBu\/g5iuVspJmwljxei+McPj5+eiO91c0GKA45qLDu2i\/fx\/cww\/MeFhvanDtG59oHBVoNi1EGxflFS20lY44jpON9n4H+waCuYb5dX7sqknsk\/oE6K26BXyaPwplpIPZN\/spAYO2EKqdGaXQssFNlOYLr8B36Nr6RUdIIoEaJRL4kB6XCR6e23s+\/NJ\/DOgyccigBYGwCJUSiCELCoPylbVICh926+scQZBnR+YSKRElkxdP\/36QBeBttHe7IxQkzQ2tbMHrLGeh7P1n6jGBnJavvZ\/dKwuqsj2qUi0u8qUihhpNUJrfz3D2+1UJFVqbOEJGudcZoWx1C7F1TDZ39oaG1olnzVoebEDxqVDylpO4XsX0=","iv":"dea4723a49d18558fb6f3b9c1f35d6e8","s":"2639299258cccfc3"}
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