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In-store

What luxury marketers can learn from Dior and Harrods’ partnership

April 12, 2013

 

By Tricia Carr

Luxury marketers that are looking to create a retail venue with the same effect as Christian Dior’s limited-time transformation of Harrods should sharply tailor the concept.

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  1. Bleu de Chanel dives deep with new campaign
  2. Rolls-Royce hosts art auction on production line
  3. Day’s wrap: Rimowa, Fortnum & Mason, Ritz-Carlton, Rolls-Royce, Alibaba and Facebook
  4. WatchBox looks for growth in editorial integration
  5. Alibaba adds YouCam AR to engage beauty shoppers
  6. Register now: LuxeCX: Customer Experience in Luxury conference New York Sept. 25
  7. Rimowa stages first historical retrospective at Sotheby’s
  8. Dior asks award-winning actress to spread joy in fragrance launch
  9. Why mobile wallets are the new credit card
  10. “Faux omnichannel” shopping still persistent among retailers: BRP
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