In-store
April 12, 2013
By Tricia Carr
Luxury marketers that are looking to create a retail venue with the same effect as Christian Dior’s limited-time transformation of Harrods should sharply tailor the concept.
{"ct":"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","iv":"c661f8b0a6e26270645fef243c626a38","s":"562ca1353990a6a0"}
Share your thoughts. Click here