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July 15, 2018
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Research

What luxury marketers should expect in 2016

January 4, 2016

Image courtesy of Michael Kors Image courtesy of Michael Kors

 

By Staff reports

Over the course of 2015, the economy showed signs of uncertainty and global happenings affected consumer spending, but researchers agree that 2016 is on pace to maintain and curate a luxury ecosystem.

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  1. Longchamp enters NYFW for first time
  2. Day's wrap: Rolls-Royce, Balmain, Store Tours, Hermès, Longchamp and Moncler
  3. Burberry uses Snapchat to share video and capture consumers' attention
  4. Dior taps WeChat’s direct-to-consumer potential in social selling effort
  5. Luxury brands flock to WeChat for better control over consumer interaction: L2
  6. Top 10 social media marketing campaigns of 2016
  7. Brunello Cucinelli, Toll Brothers, couture and Gucci - News briefs
  8. Aspirational luxury buyer all but gone, claims industry expert
  9. Top 10 luxury brand social videos of Q3
  10. Bloomberg Markets magazine relaunch attracts more high-end print advertisers
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