Marketing
January 3, 2017
Affluent consumers leveraging digital
By Brielle Jaekel
In 2016, luxury brands had a less-than-stellar year with many sectors seeing stagnant sales and decrease in growth.
{"ct":"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","iv":"1db341ec27812583736d6b2cf00f4f1d","s":"8b4996e5d94e1174"}
Share your thoughts. Click here