Retail
May 4, 2020
Consumers keeping their distance. Image credit: McKinsey
By Dianna Dilworth
As non-essential stores in Europe and some U.S. states begin to open, luxury marketers are trying to plan for their new normal and reimagine how their businesses will resume operations.
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XB+s\/o6eYLDoIi\/eiTiIur8JWCcoSyWFWIdELdSqELhMVRPwZaFiQZ5CpPu0608ck5g6rsR0REbfxHSyzK2xiQ1du683WpBu5pF4xoLTp5q\/EGt5hkQPPfW98jwPdwkRhwDcrPBZVUbUlypWl9UlpqXROUt65XIT2OsnG1Xl\/5OQuB97+w9Zc9OfUqUMnKHb8S84FtknmlsP4ZhRmr8Baz+5oXLOuLUOF9XehxziwFRwonBmaG7EcB+kZ3cTyByvOwAkhftpqGjIfrZ4sRemmrzk2DHfs9ldUIxwuwWpkK2vpElJntEEzJaU213pXpkmEdVAKzjcCr03lyaDV96\/naayUa0zLt8aBDDpkHIiFtsCNOQQmUoZ1pultZLwrUaVZLbAjRQ9RW2N9yLd2eq3ua13JCCvO0hIveIMv57ke6vceQwTLgIle8JjUdux6AfCicYKS\/I8yru+QTS+ZVYbovkgeDXmbA\/j\/10rpcNsgB7zPPYnpeYf8XUGha7hISqDbTwnbduiYUe4HJoOZIhXW6neIkzDHT2I75B6AjxCXQIIqIRyhoLwF06vfMYW97+RRBc\/9OuWbE7IOrdtEudgPRop9VLdK5gNuT5TPgvohTrAOS9wfbKS6HAtbAqCigbWhCuIC42HLIgfAdtFJOdMTed2LxHp+3MmFdvOXYH0sH0N0g\/144BoXpv7mEHmzuMkzBFdCt+QLTA92FroEaUOOqG3n0Qatj8eOan2UDmjjhlQONdur4Ych7NUb21lAsTUzODSxji0vcXbbk5yaNFox6mbY0PQUgSoWIw2+WD+JoxKd+FH\/cJ47YZ7Yf\/gdR2zUk\/NIj3SdA32f5YAT4ynt\/HThJAqhB3PShi5o5PKk3DGAsafTxSUvMc4C\/Scz8DLfViMkqf\/NllPzsf24ap5JEtqe5DZSbSPphAwWKpH6bnUKwobtIYr107AgSMfHfT0BBHA62ykUTehGzaGTt1J+1jD7hbLQJJz+2LBiZWj8L70Lx\/r4WxUadVv5cyI5yx8wUpIlgipHFyXa7CLPF0KkF\/V7LhzmmfR8dctUjHuk186GHld94aPCkpI3TfA9vyyMWEiH8Id6lMCBR5m1NKi036jzAeU6mhzk5zqMOnzA48d7aPQoq5O4Uxet0N2+aIJK1Ua7gu886qqWJO+eHf5ok8GkbEc5UWZ0wTb9XWFSyQBJtU0a5Lnh9031N0T+tJUU0fEaiOb8XdMsfrvtioN\/q2WyMB3klzZ\/zNRFDslCcSd57iSGuRmK9cfg+jX57a2jksldc+Ci5C2jCGqmIKvM99JaHCbYOPjj8BesL+7gYtWTCqZRn3P1bPsfxLFLivbVAdlWzDICyL1wB5yZskBCGBTh\/X6jH9dAyhqC0HrVbedkL8UtFcgUIN3vOe+0CuhMUqI1tLuZ1wyKYnTjbBMrYxKjITtDJ2qLvmP1gPl8GHNJ5kRX8wK2cCJ\/Y7EZsqIU8QOSVNBQy\/2YJj+xAjmxPPtCNEMg0UCimdrhfL4lOF8baHwKlRm8pymyhWd6H44b0ManTKsRHI8dC2oE616esinWUc5CM2n7m8Per+rOvr6kGpavHqCypHTFU+t9I2uZX6ajoqWrgKj4gtL3KK53wRetl4fdgRC0A6YklwDEkoyvnDwftOvbErH8CD6Z7paF8Pa4tpvLOfVOvGDZLaWi1wBuLDiFgXywmi2OW6BujbUZtxljFvCcqI2\/w\/07npcU7XE+5B5RoQJzZqW3yg7bs1FZbICbg4l+QpS1cEEHvkByYPQF3mCLWUuGUObqh1A3Zh\/X3kAbh7nYA22b2dIEfrUwQ95JvY9DghW\/zh\/74MRkWM6y\/lMABaHXtFS7nfx89NC6TTpc1lAPVeHOfWOua96SvVPRGwOezBPjp4+Ly0S5NqnAd2Zr8DKMQgUivVm33hYFq0Fd\/8er5b7\/z4elf9qC2K3QB7MNY5PoBCAT9rZ6UHBxIvZ\/kQYTZhrU2lL\/x2sPH3MwxryIJZtt3lO93SXgC854JBRzz+yhBg314Zvnotgg06LqovtA\/1OgYX2nTmM\/0Nbi8O9+njadwl4qZUMS8Lli1NvhBLVT+qlMfKuywF\/TCUADJ4VsEhaqdNB2u\/VoDPDum20WIfVmsKaxcVNRPmgFYG8+PmLEMd3\/+j4jgTUR4n1aUKjWBuU9OmpQhhsu\/dz9Z1uxWiW2srQbxM4A76lt7aozHJ37\/C2gUWk8agZ43TDDhB+aR277YCU9ejchVzodSKn2vMBPBbbIfr4huNPRrUgP0qhG\/fnypxndbE77oT30xZ7NlzP2+aQX+EV6Wu3AZwhoxU4P8o9at7R3wTbwpY3ieh\/EjhV8i8mU9abBfHB0bSveIsujnpqCRQLuNT9Ywv5Ou7djA5FAru0VEf0mJEu99n5YsRxxYP3sSQEgcAQhV6e8t372jc+kYuGQY3YJifNi4uMaGLw4D2an\/ZUiORNRCVQeLq+xLL2D9pa3fbDQxFLGHyhtJwYnyLAUwtK1zDGnjPUNtDLeZVZjm4GKrFp2JkCv24r6NohFIA1L6Q0FGrDc1rfOSEzS7I4ZxTCzUqMzJwBi7rMwpC8uIQ9KZjKhN4Tdys41pqRdUkmwPEjiZzMnc6UPbjGDGnh7dlAd84b1uDqEEZAGN2aC1Y2TIeoBplQhrp913i9z49FQyDlBbSQmzo+nCWJ+\/fh8dWQMDzymz5KDt7iGoLe5ACbBcX9GkHRIu63mp5DN\/OiR2YMqWGqFgcJuqxWk0VUhOn1Td9nDZLGrvCTiWFJUjZDFTZNUNEgZIU\/LVuCxCN7xKjEbCy6ncg97qUXRBvnV\/BCqNK11paVwKANOTrWUtULyUhjqTdkM96CFfPSYeCosVlbTClvpUUyxJmtHdZykXyL\/+J455Ye+0xLeyXHeznwdAheQ6Nx7yfJJ3bFvN\/jCL20zgnFgpga5k5m27we1OMW9em0OsZ00WxIU+2U40OIZFIVK3\/pW+0j7C+kFCFQUnPbZlxlQMKLkRHLki7Hv1KF43+iNFq05yIkrLBdlaMWOyPbF9HDHiqwIsKphEcUj\/BWwUVE3qgr3feic+buGxLjlT9DcyQB3TjLXIHD+pz99KXDooSZaG64DednFaqrJhJX4lwWZhYi08Y7\/ciMGhsFCNuZWjB+RIFwQxoEaKkcY5QQaLmY52umlfHil+yNadzZE8A3ue7ThU6ZUQhRSGUixGH8U30OEtSAPGkPsxybM1QyF\/lGYpirc5fQjuwUfZlubSDZY5mgfwzexg1HQALsICum09DVMBrMTk1rOM62gOgvnF5mWALVu\/e1bEEp80cmZxnZ5+1kEviXPxgujkiE8Adn0DIum3ZmMIe4US6dmZ56NmJn75kE31nlA741IYtkAAR+ygRkSgvoaA1JOL3x1UgGwk6zRXHF\/rMb5zpQCmBkL\/XUafOB8cl7mt\/SH49m3a2uQd2yHHz0vJ+gLV3Jo39z9w8SNP173LsLsLa5Q+AzxsxTBTp9fVO4nczWspg5xsXGj+DpuH7Q6hKmh8vnpCpsDdjNvey4AjzYTszjXX7qh8B4ktNqpMaanPvAeszUk8FXBIckC7NFgTz9JC3n6qd55bfUwkcBUWCzijAaQgfYCLMGqJFTRf97q3wgaXWdK3\/VvsAuXID4V0jbdQfO8sAo2gnW\/lgLTxk+E0Mz7QbLAqFb+LLeZXKICgzd6yzCHtflPF0zh+pr467s4kiFcnHt1TXPs8RfBrRQJmA1IDWArZXjOps0p2POk+2nCTv4md3KQhoAZrC3yfavj7ZwghiUVxSzfvG1GyK\/jtC+ALL3FSH28JorP8d3QVjthRMpWkS0NRgUlGG97EPBY6AgUzqvfQtXvV5UFkWi5\/f1TZRsb4CBpXIRRGoxZ+rlLek050ta3Kr9vDiPh52anb\/eFX02wZcSdaVZVWxqNrKU2LopTmf3R\/EVTbgx60O2pgAqo\/4YJMjW\/7A\/PoWhfIxY3Ypspfm8jnu037gcF6Ytq3CuKR4U2iJyhzhbBfdTbnQ0u7cK4rwhDRx+HMrRONbnEot65dmXeiLzZKFVaX9yt750ymLBQqV1+HiFxsfl1WfE5tW+eeR2EyJWoxz1AdBTQ+ZeWAvc8jTxhp7PB9bmrzifT7afM0sFvvkgk\/wOHO9G\/Hp0yNtuKOIO5H7fAa1S8PsL9Tvrkh3GbjbUfkT81VaGyi7fOlrwCyC3tE0EVkijoZWv4Y=","iv":"4eb98d6a958339318150359ba5ef4a6b","s":"b4ee702685068ea1"}
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