Retail
May 4, 2020
Consumers keeping their distance. Image credit: McKinsey
By Dianna Dilworth
As non-essential stores in Europe and some U.S. states begin to open, luxury marketers are trying to plan for their new normal and reimagine how their businesses will resume operations.
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","iv":"aea49b3b98f04b8d5ab523feb6da3f21","s":"c1a98fe326957098"}
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