Retail
May 4, 2020
Consumers keeping their distance. Image credit: McKinsey
By Dianna Dilworth
As non-essential stores in Europe and some U.S. states begin to open, luxury marketers are trying to plan for their new normal and reimagine how their businesses will resume operations.
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","iv":"37bb206eb250caf00ec744a2be7ab676","s":"f74dcffd2d218c2e"}
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