Retail
May 4, 2020
Consumers keeping their distance. Image credit: McKinsey
By Dianna Dilworth
As non-essential stores in Europe and some U.S. states begin to open, luxury marketers are trying to plan for their new normal and reimagine how their businesses will resume operations.
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","iv":"81c6020b1b4db7e6d31e6e2028422126","s":"a263237936148caf"}
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