Retail
May 4, 2020
Consumers keeping their distance. Image credit: McKinsey
By Dianna Dilworth
As non-essential stores in Europe and some U.S. states begin to open, luxury marketers are trying to plan for their new normal and reimagine how their businesses will resume operations.
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","iv":"9ffe3985586d9d29c61f2dd9bcb3b592","s":"459e8b31d67c4d79"}
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