Retail
May 4, 2020
Consumers keeping their distance. Image credit: McKinsey
By Dianna Dilworth
As non-essential stores in Europe and some U.S. states begin to open, luxury marketers are trying to plan for their new normal and reimagine how their businesses will resume operations.
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","iv":"11916eb71ab84932d26d8364c2777f57","s":"a9c0764b11472ddf"}
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