Mobile
February 3, 2011
By Rachel Lamb
Many luxury brands are bolstering their mobile strategy by either developing a branded application or optimizing their sites for mobile devices. But which caters better to luxury consumers?
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","iv":"402e02dfa248639e05da8ed2c96c77c7","s":"df1c34721d8b9659"}
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