Marketing
September 11, 2020
Shoppers and staff are required to wear face masks in Neiman Marcus stores. Image credit: Neiman Marcus
By Sarah Ramirez
In the six months since COVID-19 led to prolonged lockdowns across the globe, it is clear that the pandemic has transformed consumer behaviors, attitudes and even lifestyles.
{"ct":"C5payZHgIjxz3HhsDJRtS8UMRxefjFIzw34GamF82mUSFPZbfgxu6ZqwXgbQnKafNSNr8aOeSYVpg9TTWvdjH8Hj9vJ0yA\/FlVm2xgzZD0yh4wVJ0MjunchgkZTIl+Wpi0mEENe7mWR6xXiIdzcFGDRhe4lf4m26OLL\/RcBn0ovQYpM6GwpgKZBQqUuc4HsVIp96i2Fb6j10P1\/fI4B6ac56b5nTiZiw9U2ZIwp5IFWw+EDUOFVgm035TP60+BjffgQoVH7OMraM8LWQaGxyetJpyY6DjDPIRKBk5odjXtBC6hrb+6cthLmS13XCD4QPjS7ncOMLr6S4Dxqp7oP5yve0IlDfo5s+7SfWNSyKtHgpYc7+4WGcG0hcc8m7ndgSIE\/s6Ok8mSneCeBawQqtppi6IgjAo8QSJ+BrqmAm29grkVK23EUBW0rV\/klRQyJqoAwah1BPUICeyRgYSrisLAlbuma0VOarAd26KrJvcZyLX6JVt\/A8\/OQGYRIzy8I\/WfH1Gg+tfJOHGgFxv1yDpIYksPEYLLj3NaYqpDI\/FhLtmTuVHB9f3T8kBO0qR1Q\/DnOrnSpyEEmb+wGPtM4qK\/94DdGOyPdFbLcpf\/ZXLBAu\/P4+R1lJ+bf6tBS7fqKbgkdlUrI+sZMRTqkXH7l0oyywn\/Z+h5x87DqTSxMlhCNcY1n4zQRQdvs3r7aQjJZvixE5aJeM00gFyw7Udu3UNO5NTRrxtDc2AKkCtxOItp6Cw7co2Hes92iRv5DvwNk1MDTnc+J\/7fmjPaHZzxmFWdI7cGepr78392\/49pDd7b7tuQGh0uHWvcV2b9dRy+5y3Eq792me6Z+s2xTOhcvUh1VLlEhY1Y8vFQQ6nSOIwCY7kH\/KUYViRVjUzWcUMMuQqD6j+R+6IT8QTe4XoJXzLrC9yA63Igy7cU87QpaIl3\/iYNz5tv9mziR7Z\/YljTEsknrZzOVUKbhL\/Nbiqblu8H0ZnvKrzgYbka8qwN\/tc6azagjisCbxlxtOKA2xsMnzJStywkTwPKZluCb4Ee5\/PWPK2KajUQ0xYnYxeSlA3OgY9AzIQ\/cS3m\/svHInUn0uWBVv\/z6Iv18\/e2nG96nkEarMHdtc8xX5GCEOPD+gVF5EBW+ni972L1smEQpWLAp34mC5EADDnVFfwfaMuU1MB2nBLGJtYQaJ2wpUyPf5kJV3zzkP2UzqQKFSAvwvuO0NWnXkwymIDpf8qYL3m7NtfqMao53dgVjoHPktzXgwS0Lu3mYQKgLp0SmiOp7HoIm1yye\/35fpAJCUdcXL6Qz+QmtOCmweaEVB+eeDyDk9LVkE3rl6MmRD70zSiHV6aGtN51SjmrwxUEhUUGLwfLSuYDXXaPLH9Gm+FTxSsrWE68KQx3r2N6SHJWbhhq6sKrfYLZqQ6KawUDDzC+WSwU3F6I17x1V9Cph0KkD\/gd6dRu5jSMWvbWsC7ntQLDv0kOMKZ4rqJE+Lir3EbX126cunm4Wb7cM89YnHCC0ozKFLiGJMQJAnitOgYeD9T6BaV8qyvX0P4OgRhDCCEENy9Ihu4tFx2q5hr7k5mT6CsbwD5\/cznIA6hH2kFT+0cCqSpMnzLoemmlc43nq2oJ2Byi6ujJfpHBTDaFcn89FRD6qxhMRB4j++qt53i1ICj00TNnYHQ8\/t0Q5bSKlvCi537k1D4tLBMYaFfuMJagSV3RwDTtrMfx2kVjOaEiUyULoMa90qB9Q93Ek5joS4UVx9NbLQeb4AeZpUbpZuZToVNLZEmI4q1PtJVSWX9escWLpe3ku9tWdqoz4IezMUTKS9zdN+xN1IkFrW68+4KKXRRFTCvy0IKtJxSRKoPRe413VIZD0fxNKS8khm7CMOvwRZYNncwCbjgVmuLY6ovO61mEcVXsXRnzJoMz9dhLuT9wBsoB051px3HECx4LA0xcx1NS\/8+QkiyZmn3YBC7wK1fhYKqrECrf4Br8XvXJinfyV\/JI1oDJ+hwmH4EAfS\/ZJXg9UwaJbR90yZ3oK+Rq3EPr9iu4zaAG8A7NUdraOpxykhyIzxmLywmnaTPT5QVKvxaa1HkemeJ+Dv+dG5TZy56+YkxbUJ4VlSF9zA\/2ZEqZlBOqooSWIlqhpayQoQdNMk3klEOe\/qqilfDG53zBeRtJbdC7VKrffs7aHuK8c26lYBWhngTu5ZOuL6HukFXYJYNo7vHyGYxiiRPJs17lBR6Cen7Ow9J9g9eqY7TA5kPjsPTpPhsahAZH0XcPuJbJwjdIyjwzDiwEAy6\/92JjSfq7khFMo37NxXWT+hKjdH+I7+ESg7k\/lVB\/5MnbvqDYidu+\/DVatTvfPBzFdCO+a7h\/FRtpMHZZm2Vj9zLVhezkqjyF62cLVa\/V77Rp8PWbh85jjY6fmYn\/hD9f+QOJuHzxwLlrG2\/NWEr7BUGZDHRO6ASRpKgFQijHs\/XifF5CK2Jq1k\/BM6vv+7iZAizPsP\/jogHz9NQKKoulW2ePXDJL0xk69rDfGNjU7bnQpiGJzfyApoYWnh+EU3jKqnpmLiKgwXGfgIDTHzJ7tzEupE3qZ9qqhUyWzp08qPG+rnPQrqWZ4AQ1Ya74e7OoIWyg04ilz+5bGAuwIco38QICqqSWCjAP7jFOawL6fRQEBkmnNbgD0eBnxNEaQp9GqSyzA5aLVO7D2r8YD8Lsgbz\/+7g8MPJw1Jkbz9SG2kMGtJmdjcICf6vAFnfLptSUv0h3cZjapx05wpNw+Qmb8qsdSVtSt2eblxwt1KotvCSxCL1O21tg9G4AGIFSxQHb5Ifs1n4Ahuo5SAflxQbgZdqrJqLyvkfxEzYA5P5Ri78vA5EKluG7rS6pG0RKQigWm05itY8pCYf1qES+4ZwnDdd6p27APxOD+i+XvBt36oh31Gh\/\/5vexbmrDttmZetsKABXI5GFLzq6054HRBExrP+CsuAB2OIXjK4ONHbzZZA0Y63NOWu8p4K6N0A6nexLL7KHYccgEo9I1XcZa72h9zXmoI8Q8kuLSvipH59FjhZnmVIYqKhLjLZlqnyS76QudKomupq9PZV\/uqIjJRBDx9M3wczhYIuSuSkS+pt4MgnxoLYIiTJEG08zGTzNH\/K5w0MimOygSyyS0ZAVQemXL41aEaf0hqoLEakCRtX9QrstV\/4Yd5HShqMRd5sNiS02u+NQF16dCn7wozkaHFxUyY67kKwPElIjQCZZKxdObjinua52GsNgKkULhdDQ0P6HLoyNGblU4Xudo3E4EYSIidQeTLJYHZucevKhWgnNcGliqQLugFpchfHO+IQqlJnEsRvwKEL\/4Ih4mTyVfaPYv\/2\/KIzZjX34PE7zl0DgyrwXvM\/IitynlLeLDQ4lrGQt5n\/Xs3EprVksk6iUwdbG5188QtWdQ\/MopfA3k7WwO+BP38\/3jI3x6UEMl\/uronH3ZALmBxILBADFJxndhi8ZidH8ksG\/dRXY2Nyzq4TaA5UnNlIKbOc1uj92XH8fDOvbbULvwgaH+NB7v32G4at+4h9pkaV2KzHcQCTd9z3WztvSHiv+rxHzNTlYd8YOpKKEb0LagXMokVZkkSPEVndvnI\/Mat4vhCwlwAt9jJQmmIzFH34VF+NZpZvZvL2iRCNoz8qvVV0pOIkmbvD1pfp7m1PBJavPyyf8aiw0IAyqJ9xHt58G0krMU9C1qG+nI5Gjf25XE6Frvbl3mtPV4j+fK3H148mLItChHphJbKDOOSDGp1CYsr0bPs\/qv18osTKvNwnI0VnGPMJ3XEBMKYr8FBN4Y8KI8u10sLBCL+aS2MUoAojAa\/LCNMtC9yXURZQUGv\/p7b4FUjeodT2suhrEWZEoT40m30XQs+6Wy+d0URi6F5Z2gme+5F0ritiYUpKnzJG8RVLLXDGCHA3q\/\/V6kJh69IhMQ82+\/QxamEvUC8NutHN5GpatltLG2wW9pAisWlschzmCsoRWjDChp0UG6ghkPCFs33gsRRDJYwDmKdfThQ+57Ox+lL8KnRKgMucH1GGLao4HCPi6a8h5JbHIiazzzo8t7LS6EbBKidAv0rZ9Cw3Y\/82oez+O8765NYPcAtDGyNifpr9CRHyPInb4NGc2rzfSqdesbEEOSHyCJcGBGHbhFjM7gAm5cVqJOvGZ\/XP8Sd+1D3nhHmNMvht55t3osjTDpJ9o6TbsprcF\/i3Obo720fNsuYImYdhITHMc0TbjGXsRBYvDFJ1UkGAYgroeRTYyrE1ifBAKPOCXiAQMVK2ck6mHFNm6\/ELr7RZwnLJWgPoS6USknMLfAgK1yw8s6bCJfHJMKh2LDKzojgn2kGyfkE7GrbCZVbJIkXjDg9rLWOwj8+x1LdOvkbcCOo89eZwr+AZio77kyDBD4+6MiN79KERQr\/Wcgx6xgZIwzR6MfIkcNI3mEFzTbecQTiBMPYl18I7ZNLuoZi4Vh0VZtzcHxVO1D83L\/lH8xUaxznR6KUEuN4rrT+IPqeXbNzQJisngBdMc+0VWbR5A0I39lhY+1XQ0DStN1+oozunj6ntBkAVYXzA3Xt76yLwdu\/FTkIXY9g\/DKpT4dMeE7OSe8lEzHd5aYiBb84a91cAHWRvCFqJ2BvTDFo2rxKxMH\/3PxcCe9udP9LFuekRYRdw8FrhOfVRi\/F2vmhgxaPSVBwE7NiwC6aXmOK36sd8\/y+sK0aGiIyuk8z5tsN+0ZUjhn1xSc2TSsMrwDBZJqG9d0lh4j1CQKdixN4yIKSS1wZ00mVRjvqu2LHeoMYVltJrSQk4I3CXEDdTj1POnIDWXVwA6wVBH90VKAxTuMp3DMbat+M8UsmmoJI0Za3+pjDs0FiqsZGbKX97L1lKLuximzVQ+8wc4N6fizI7bSLwTfaGvsBLgkgv9sqbu8J8n\/ZBVJQdWalq2ty8J565Yoy0ioYWyAMan9aRsmEy8GpQ0963ndQ+2qExKtNGBdnMhV3Gh48tjyLFsUoiI0swK\/VPWt4zn275ZXCX9wcxcUtqbUvOL1VMxIdioIEGNIZpfCiHtnP1KDAk7feIV9Y8o778Scqf8dBGWHd3ljl8wKAa3TRdaKG7puXF\/9k2jQISWoHsoU5x8j8UZeNdmRSEaxvX8bmV6wjpla80apqmLh1Pc1wAjSjDy9cUIDdyr9\/asEDM5ALGpzHr5p2Fm3TIgdz2lhBRCm0Z3HC0NrlejEvQ2kn0gNjfY75riUb0nWRqEtI8vM5C5ctQiy2W8X2xNtp89rDi5ev7xZs4fxAuhjGLeGS5v9Q2zigt+LBDFq9qax20+wjgAL1QCFMdQa0ypolLyxilfhAKx0UTgY12PM\/0An0EpqAo9Nu2h+lT0+\/IClu0QjwiH2UsLCEkjUHB95P8fC0Il2qA2fE42QDqU2edDaZUNUiJmtseI0W2hWSwhFAKAEHgf+kmpFMSpmlminYn702JBigOaFLfFNQUOPONuxyTiU5wN1OhQmeZTf\/jYtfUSlJdN16hn0g2uPKh9M3GLUA9p\/tvdEJ51mNE+15wPo3f06yEOiQ1B0G6xO2MPry38hJihI7ZUtE8KdYhIqupw5By7PBQSwWPpoJBo1hFQGyQqFWGB6QAjyPrtETxJgYR8XuRwCWymY+2HLHfM0PYCD4CmkCDEaZsO4jFxfrDoSyQpZ9Rh+OpZnpPv1V\/uDEj5lcjMsQOf8xB8sQy9IPSLZ7lg\/2N2jQdH1pbUVizQsReovLNEtANdB8kcumBuUqpxZXO6yqZw7nO0JXw91ema0zuO8\/2Rx2B9+vBNS1hNpQmpsqneeHqaiPhzHLy+dpzlR23kuY+X2qWJE1JloE5J2FG3Y5deZuUCx+S6bxGuwwJuKMNQw7vxVB+jly1mukTbwYLkMctK\/ZSdxHncZQs4ze0K25cqwbkSrWb7axkPiplkOd0s2FFTGgyV2Zbg+BiJcAwKzdPL09SCiMFav3BBHSfnybkDBaXN1vw5iwqn\/U68KWeRxbs02PW7fYnq6IK+1wTHVo+vL2pDGj1rnsOzLI\/IE\/4uFSqfVZOk0idW9riNRFL5e+IgrhS4DIgo5sItLJ7ZKhQN3u2f+i2sVhhUfIDfGzmBBelTLkYGzsjE4NzfjKmuv3KEpC8tCAShb9MxGqjUTKfcOR7qUUhNbIb1WsBmuglVmPUXOAFG30UX+bLfic8JQPFWq\/+eiu79PwVJM8er5+h6mV0P6xR7NOR2D\/fOWTBobTp77kR1vuj5sH77HuZiW7I9aEC4ewyDbucKv6pZOVfGS1Q4q\/SWUcyTdTCGzmnbpOvO1xBDJbipGu\/p\/U4OqXQfEN8sZm6vyLPcL6d4MQoW\/a+bQ+h5Eg8pnnVMrncqGltL9OwE5QGFIO4rCLaOO7N1GRDc6Yu5hGCPy0mUyhuPMm96u6DXNGvJFk4rmvrxRePBfAx8vnGEbIai2YBtvg2okjVdroy5Up+1lisOD1FbxJLqsBhJVE2uCcVipYNDbPe0Fd\/+JR0vWY\/fbb6Ff+F1EFzbPHN2ZAiKLtInLHoMn1yL0rWJ37oOWG9egFgLmWgC2H+gwm1eWqIPL+NMPdf6vUkYok0r6IKO\/FAriB8KyG71xKvUafqmeVCfBM\/u2C0L\/XDE4szMy9azMQdrJkAp+CZzhNyEKQtBhrnAjviFCulmb3x+h\/m2BZhwVbH2Er7LedUadvUrsY4sQKfWb8K6N\/x0+TgOH1Z9a0u1BDBDwHOSPvjFehCleWtfcUrLchN5g7gWdm4fSWgJtButv3Uf77vHvVxzgtcUolZuUwO96A3yuZ37S8On2O4oHx1ZxzrVb8P93Sd1Yrl5EufTgt+rBrShYSY6I7f\/V5A5NQ\/A\/ZO\/hLAsq3F5Fvk6fbQP6GC4Cg4aaZTWczIeC94BYiRW9vUqfy9Df8KsrBm6lOE5KZEyp6QcLyZEdeHLdNPVpttxioYt3c2smN62rajIuvzclh0JknK6s9aMlkQ8mIbthAPsPHZJqrSKpF08sBANO0GeeYDaUF2svsBEvQuiwnhgtOym9zKhjFZxxk1dRsogRMtGj1Ljr5eRRVvnzZqRXfx2Y75b5931KYTAQ8nDYvVX5Fh9r4hpVJiFu0vTqvcHSXbcyy2OHFsOD440N7wIXtCN1\/gjlYRP8t78Y3KaarrGBGM31bSOoUWTf52zBfRQfnEIawYVVEHc\/kDKAzIo42h7ZUiA6jboidbrbqRfENH4DUmhV4ucYR4o9GkpEgRB11E59l9b7pHu5x\/6i2X4lZ+t\/866UyqUVb9NuRO\/2IN\/v3khptRcOHLu37r2v\/XMsiWw8iBalWJyJEgW0UemLoEDVqTR\/x7+HGCkwyGwaUB3EAE7X0LjCUKOxxxZWYyXz8wTs0B\/BfrvlDrjTUZGh8uS\/gWcN\/VTYU\/ZBySxzKgkao1k6LxvvMrvarKKBygLvvIBwP4f7s72d8PDkTouMmbrVaxOKWU\/e9T3zoRvHvTTfSLNcEEqNp1tD9hhQQf9xYicrd+QG5+pQurILkAZv+UDNCpa3fmJs5W37gpf4+Pd7LblQ7q5ZM9O166lbnRz5LJdekby2n2ugnmdu9l2K9kcShVQWdd3nih6EFffiut+86oaffmRGKH8lUW+Jn77+JZO5r31+4wdsDSm3nmehVTPBJ6bphgNnPpwPjy+k5j4wGkHsaIE45xR+BVAg7jR2CmfA1oO8Veex6tiuEMWw5e\/F3PvWY43V5lmXtDq\/z1s1NtTK6Fbt65alnu1+\/QCdcS0ugdoiDXBIXvhnPCR3rrrq3oitMnnvomcdgQZwgEIBJpfN82yp7L+af1L34ylC5C4sFHHr7hfCHEh8Kx7+lXdr4cyF6hc63BXyALi\/JsJ+oUM6JsNVkCodJMzQPtTAmZA+YhOjk+igserNNwBVby5M9cJIaHaSKZsEkU6Ljq+Hunzfm05BaFXL2EbAnOa6I3Ll2fBA+vK+wzJdeGgHqmh+7g\/FIf2+7kSTFmYCCX4Ma9uFCW2w+vnZmm6NmBH2S0pg6Rq53czB+FWj3XFI3EpnnSL42TD5nv37x1WSpWBz3JL4W\/eUILypjixkP41t3TR7h8hfoBr8PTi3PSf3XWWlSRyjLscSq3OdtbiacKMts77RYOEwqbwEVE329CMrvCa14RFKlE9bN6vD7fgZp\/Pw4yOFEsbM\/ze0gRhYA7wuc4tjsWzhVLJUD5\/S+K9SA7YsR2bNFXMyITCbgEw5T4qQIKwhKp5JpZuyGBTQ+t\/cCvt7Atgs0Lfa732VlZ2motrMugkYPdbKezfV1NMiBfTcq2XaGOuHVn4Tc0v5OGyiXncDEgvzpFaMdZlTCJCvjiOmXBpShZr2ffcEgcCzHmILbwB7yRpXDpdw04zQoSJhOIPloMpQ0DtUrqaY5lxZcIOotF0HtRLgkhPbC\/aLdTTFsrE3kUsy7o53xEP9Vvz5KFRYj74bL3i2cCB0EX1B42nLPdlBL0uRPp2pdBf7N60Q708\/9GhzEGOG672sSwL\/7pJWCX3DzXefuCZHm2h8ytPsd00yAa7DmWAkzjvz8FPWOuNM6SwAIvXjh\/op4Yq9MrwCe52NbxXcYI7yzzfz7u262gzLkCIWBxg69ULiFw6ZqGmH3Jxkz+acTdBGVBH5P+TYj+93jjG1MDgN86YBHU1DQLNr\/WEapMBGUHGMGYgqpZSGHi6VcSXPHbivdQeEcMKN+mOcu+aK0MBToujwEIoG1JL50CHYD76o0YOQvAzscC2ox1qfhKwqsJbaDqiDpNrkNlVsibJ0wDmlgfRPW1H+TBKsFL2gJFSlJml3EY5CLq\/SSAuXZKiqyp6QYFb52+43R\/WK4xTFq7TTR8yvk3G+aUDfRE6bnvteg1Z6Fjv6HseDy8oZ\/BvhAAUv2JJuwkL6uia\/SOyua4X+DF8e9j4q0KixWZRCj2yt13\/55yEIgxYoQMz23FhcoM8pdqo+XQV7oI3wxl4310G9p7gdBTBDBZHPEhV1q1iJ1tGXpp9HhTIyGDks\/7A9RGm67wHpnsRBbj+c6gwxxCNOZi+UhHLFDJEZP+mZlybuHseF3GEiwSElFUUmD+L1qhPjONe2eqG6uXm\/eKxeoyGQxX8QIxfVQdZ30HkVTplGIjFsr+yArOJCc7EVs5pdTmJkrCylvdsY\/Dm3CBwRSr8FsXcIkJs7dGnNYQVo1rNGKcRwC1oe9k5y7RN597dukH8WITiL25XBi62P+790qvpBAURKXya\/gdyRhNlH6ZyGjJeZ8q5Tfj8RoWXTXp3InsYG5Iuxi\/KyAtspFzQnmVe5HVHy0yg==","iv":"b315b03ad693ca20457fb00d24d8eebf","s":"19de00afdb408999"}
Share your thoughts. Click here
I beleive the broader issues and implications for the luxury market are as follow
The Myth of Revenge Spending
I’m Here, I’m Safe and I Still Have Money
The New Luxury Is Modest, Discreet and Functional
Is It Really Luxury If No One Is There To See
Luxury Is a Very High Price To Belong When No One is Watching
These are game changing issues that many of the luxury brands have yet to address. The world post-pandemic is much more than the increases in contactless payment or consumption of alcohol