Marketing
September 11, 2020
Shoppers and staff are required to wear face masks in Neiman Marcus stores. Image credit: Neiman Marcus
By Sarah Ramirez
In the six months since COVID-19 led to prolonged lockdowns across the globe, it is clear that the pandemic has transformed consumer behaviors, attitudes and even lifestyles.
{"ct":"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","iv":"f0bed8da16f595c65e26fc229e28c110","s":"0b2626b14647959d"}
Share your thoughts. Click here
I beleive the broader issues and implications for the luxury market are as follow
The Myth of Revenge Spending
I’m Here, I’m Safe and I Still Have Money
The New Luxury Is Modest, Discreet and Functional
Is It Really Luxury If No One Is There To See
Luxury Is a Very High Price To Belong When No One is Watching
These are game changing issues that many of the luxury brands have yet to address. The world post-pandemic is much more than the increases in contactless payment or consumption of alcohol