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Who are the big personalities in luxury?

July 30, 2012

 

By Tricia Carr

Brands such as Louis Vuitton, Gucci, Michael Kors and Marc Jacobs that have strong personalities behind their brand will be more likely to create an impression among consumers and achieve lifelong affinity from the public, something marketers should strive to do.

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  1. Moschino allows consumers to shop the runway during live-stream
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  3. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  4. Chloé fetes iconic anniversary collection via video series
  5. Mercedes introduces electric bike collection
  6. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  7. Waldorf Astoria Goa to open in 2030
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  10. Sneakers become prominent force in footwear: Fashionbi
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