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Columns

Why a cognitive approach is key to luxury marketing

April 26, 2013

Matthew Willcox is San Francisco-based executive director of Draftfcb’s Institute of Decision Making

 

By Matthew Willcox

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  1. Audi offers vision of progress in Janelle Monáe campaign
  2. Recommerce gains momentum as circularity become fashion pillar
  3. Dior reinvigorates Miss Dior with latest floral romance
  4. Bentley goes full throttle on consumer engagement, sustainability
  5. Why luxury is still exploring digital assets
  6. Louis XIII gets a taste of gamification with immersive experience
  7. Day's wrap: Delvaux, Moët Hennessy, Aston Martin, Yoox Net-A-Porter and Douglas Elliman
  8. With Kris Wu and other idols tainted, what is luxury’s next China strategy?
  9. Consumers are mobile gamers, mobile gamers are consumers
  10. Dior explores the craft of Sauvage in new campaign
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