Columns
January 8, 2015
Kristi Soomer is retail consultant for ThoughtWorks
By a Luxury Daily columnist
{"ct":"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","iv":"9deeea99b4950140dd654e5bb9bf08da","s":"1b849dbdecc1c2e4"}
Share your thoughts. Click here