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Marketing

Why celebrity endorsements are drastically changing in China

June 22, 2020

Luxury brand approaches to celebrity endorsements have shifted in China over the last year, thanks to the country’s always-changing social media sphere. Image credit: Tiffany/Valentino Luxury brand approaches to celebrity endorsements have shifted in China over the last year, thanks to the country’s always-changing social media sphere. Image credit: Tiffany/Valentino

 

By Wenzhuo Wu

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  1. Moschino allows consumers to shop the runway during live-stream
  2. Kering, in transparency move, goes for 100pc traceable organic cotton
  3. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  4. Chloé fetes iconic anniversary collection via video series
  5. Mercedes introduces electric bike collection
  6. Introducing Luxury Women to Watch 2023
  7. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  8. Waldorf Astoria Goa to open in 2030
  9. Missoni pays homage to founders, Brazil with charity auction
  10. Instagram acts as moisturizer to preserve Facebook's appeal: L2
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