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April 11, 2026
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Marketing

Why celebrity endorsements are drastically changing in China

June 22, 2020

Luxury brand approaches to celebrity endorsements have shifted in China over the last year, thanks to the country’s always-changing social media sphere. Image credit: Tiffany/Valentino Luxury brand approaches to celebrity endorsements have shifted in China over the last year, thanks to the country’s always-changing social media sphere. Image credit: Tiffany/Valentino

 

By Wenzhuo Wu

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  1. Chandon launches ready-to-serve spritz collection
  2. Launching Radar, Triple S.2, Balenciaga releases ode to ritual
  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Gigi Hadid fronts new leather goods campaign from Miu Miu
  5. De Beers supports Desert Diamonds with bridal addition
  6. Louis Vuitton announces Regeneration 2030
  7. Subscribe now: $12 for 12 weeks
  8. Lancôme seeds longevity-focused skincare with 20th Century Studios
  9. Singer Renée Rapp carries Stella McCartney’s Falabella bag forward
  10. The 1916 Company sets up shop on Manhattan Beach
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