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Why do Chinese consumers love tailor-made luxury experiences?

October 20, 2020

While older generations in China wanted to acquire products that communicated wealth and social status, today’s younger shoppers prefer luxury experiences. Image credit: Louis Vuitton While older generations in China wanted to acquire products that communicated wealth and social status, today’s younger shoppers prefer luxury experiences. Image credit: Louis Vuitton

 

By Adina-Laura Achim

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