Marketing
September 8, 2020
One critical driver of extreme luxury value is the desire to be inspired. So if brands become predictable and stop surprising, customers move on. Image credit: Louis Vuitton
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","iv":"6f6f03e0c152f052fa61491888fdb33f","s":"088ffcaac9177820"}
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