Marketing
September 8, 2020
One critical driver of extreme luxury value is the desire to be inspired. So if brands become predictable and stop surprising, customers move on. Image credit: Louis Vuitton
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6tt85HsXN8ikHP59wib0F7y5y7IV09f+gnGL5jU+HKF46xrd8pElsPvQGlN3VycwD10RjB5TZKlG4HPa3MD0rZ1glUvhCFROUCp4H4cxeotpHQ0VAGrXr6L1aVjjbH5V1Gj8SoLUitpJz960Fy+fr374s+bOnvvyf6VWtME1JJFgj3U0dmS7FqvndaxYA8SRIoUPNnQofFOQVLokAqh1ZIh37jMkpBgEyQTYHsYLHXZV6d+bCI27yufUgwCEkBHSkooNEF0kVby9CnY230X3wyAKoO7CmdyrFblEibDh8ioEMbM3paq7iQRH6j9WCrA8WEIZ9CRS1sDEci+Q+XRHyBEHPD\/4ovzRtVTmZiDSS7aDRghignNUzcWR2pDdqAw1kw1sPtmonyPIQ4sk6mDH+DYKkDckAszrsNGLCUyRC7di7gvZzL3HYJpPU7NWMj1VJKGiSVGdSomXI9LcttyV666iOrRh3tEDS9UQoq2smSYpIMbT+d1rGLP0miCqbK3QvZhQ7lq9gpepsM1KMDNfF9hQzxo4DqzZG0TIHbOqBxg1ghyqpsJ8NKEOaLoAHt1m7DeF0s+wKmWuN97eIPhHVnbk86h7qCYWckpJ5mw54JRvPNZAXqDmT6GawHxzCOfebPGGIc1A9MDiHVhxvfvIgDumlp+kLbTnWEhxVKELvOmxu4Ek5Gi2hfFlAk8Zvh1GYZax8fQR3WBp8sgEr+ZOUJ7QlfN9hUvYMOv7VloNRUC4AGyb+RrdgxeTx9VIzKKpBCS9CEWT\/VQfGGNrKaitP1uyyS0vIIuOsLczf4R9kinF+eUDzmiRizD8TKWZlzdSgGlsUsStoloczjlpukWywUvdCuPGNjzTTsQ+MbkKRHke5tO7c2WMd0+kuHWoZ1qfRmxlzlJRFw3\/K20ctaXwmFGTRXU\/l3+uF88QGQZlfwy0XVAD7xWVcIakQsM5LYCt4cx9bQgdq15UpjOZhpMTzQnthXK2rCoAEmlWpKO1zZCVTkqe3nlcM\/pSXHnasBBu5K65koxyFY2S8xhGwu5ICprOPIdLYyUdJQoWMaorwHq6wP6bbLSkhDQ1SlHFK6e3oEta+paFvTwsOtIkOqnQowdaCD4Boz+Oic9UgRsS6R\/KYy0wCIhMUWQ60bSACx4U6MEKJajLKeQK6a88hIf6jV\/uedCIdKhtJI3s92GyvGhaBaPCQoZb2dL5A5VsLIp0NAP6MfyGGb5go9quTiLxx9DmuNWsj7YExSCa0NAFBa81LlbAi5TF0S3k2ounAif4QRl+mVrO6CE4mW+RtRMBFiU9hC9wMnIhjm1ARk2AT8QVuFpKf4v6jejYGu+Ih2VKaXSpt7Xw5Itj2KdqV01XRohBWzMqaE6pt33NMPDf+fYVxnBB6r4XqScwM9Afs4WT4dzAbSRlyyNG+uL9Zphg6nWNlb\/Nogfh1KQupD8ZcdcQyvNQefdiZPazSBEjvPAMkIZNUCFUHqoDc9NcgvgvaCZ+KKinOQcRaz+AzMIstUBGKx1lG4\/NhmSXt36iBVu5aL\/Z5pWhZZrm6zAI\/iA+MGx9HaLN3tVowrxi\/YrSQQs4SzhNBS4V1QVIDAIc0Ls2eRqHhPVKfhWckbT4Vo1pyF+2ZAIcxiFFFyb17DisPfVAXnPlwim2QvfMir5jUcxnS4ViI\/OwomOpTa2SjTzRRwRf3mAPV7E4SCFcVSZqr6t5P8ihNmkR3XNCmY8bociUpwqnKXsb\/aXeRnesktAs4KkPo7CTH5ra2uj3OGe7Pu6wAzWRT3vpqRp9oGfUTET6uLFs0J7VgZRrWpSt4TkYjcJ+FW3G5pXa6reGINdTAF5beqGK4p8wPrMGtBCTNuuIuTTnhzGWpsdfvWfwSAR3fY5Ew2OKtrIIyXPQKami6AhBjCNQrYFCK2vBsQiF38jWJfbjolPfqPPVByMvY3W0i64opWk+UgzCBH7AjOcJD2t0IE1XkZB12rhRGqQLWPrQfiHY\/l+YetNNTCbp6dxSao1++airmZBoE4vhk4KWlcnKP8gx+00ejd33HuuhRDksVDXJh3Q+cslOsuO7xNnNVxTl+LSL+8dIZv+LenRouRPbCq0td6DaEPCNdnEbwElC6h3qAS6fPWhL\/nccVNvQIYdErOrzcetd\/kmETdMNXw2rLtEdSodI30AcFb3pWTHmx9FYCBqwxSVKjCBckKS89+l2UN09K5bcRgAeo89cvKaiWOBhG0mRFOd8y1pTbUyLj\/kKlSt6L3I3NG4buL3lWkuaf5ab7L6DUZFMyPBdZB31YKVKaKfzHQ42iyIT2e\/r4OA9B2YPxzmXTjXuMr9AEPEtOdnM56GoAWotl+ElCp7AmTORxLmQluGmeep\/mXBX\/8GmYP9DokLyf483Xbv4pzj1HNHesC1R95hFqYY44zep+ZtYdHitv8ZNiksCsijLN+b+CPS+sLcrZZdLXyY8AfkdSwFo22cLRTxDWvl6OyiJidtmSWlPrptd+Eu3vsolGt6hv9VC4hkQj+1WaOEUw0TcGIPQelYjnNiBxso0ojzf6hwYKSBPFLGbFtbjrfW3gpsgKyi9ccrJGOQGu4HPPOUMf3G\/eeXsCkJwvr2Xc4DsmcgS5JLZ0ts+\/x0PLf4KHPkhQwCbRLCVX1mnz1pCvqG5rSI\/3NrMFNp5289vd1HKDT1Ida5pzc\/MxEF8o9btGNK+cH8Xk4ki0IiGEn3hshv4fTNIptXQ0iVTfAOr6xVNLWmyw9vTeItHxrVvYdjCRlN0p3MZeO6Upu+34gMZ4dNBsPsaT6Jcb5TXUieaYIDUwT7D0obtVIu5qkjPo8LzJyK1lDvtzg34H3LWsbH2WZvstpALqLSYea7fgeLCZ\/4InBVgc1W8O9S6bssQUu5xXh3Jx+ucTeJj76+YttFgKg1oAaidT2n6b4wJcMchIuvS+JFwfu83zLDnRzuaSpRoSAFtW4SYgLigudOw\/kspOq8X8RqLczNQApQhbbkIvaPLYcEOPAVlBvKSvbKck1RWieUrBFvhR0\/R\/0ryzxy2ckuFo6yc0Kir7fyWsiYNIQZ\/X031gkk+9QYdebFkYX6pPEfAc8Vc3MSYDTGhKvXiHePMcsuqBnD9orozhNhWgIvMCFtM2Qi9DRnyWo8qNMh8AZcmqNYMS8LD1d7cPIqzjzOGk6f+3QCtXz6LJbiJCrJiUzGHeyjQLIaaQM68DCdJLt6+XiD0Wb23YP9tGvBn9DhDVj6ImOYXD9DNPhIIPqBWeibvwrFerAK5u9LaEz1MqmGxXsxqSHOv7Ew5aBNTSYUqa9G+8arDagod0+cPhQhLWz5vMU+aB1ahyyhFAG\/hURchsUgp0gYlRaP0hpHp0ESy3erFeM8IYIFBEfGeZX1m1RtHjoXM\/pDSqv0U86TD4J\/pyNIw9vSDX1M6C4CfC8h4imXHFCqKIK3YC1Wa46QiaPf7CUBuHa1Vjxms5iM4kiyGjjCNy0dMCcXSQdJxIahzz9U4n7BBzj907JhJgMxsnaqsqvFtvVNm6L7Er3w9veOoIDs6eYVyqdAbfFJJ+Gq8WUOlZDLbxFHiwCyGg5K2V1lRovWyLPquZboD0aq38rBIs9\/fABvNSPk1rUxA8HfNoBGmnlQmzWDMDH4r35A5vdY9EoE+RPYWNq1iqNCRuAMsceKJfcqpgOzNYjN3RONgfArFgCtGYgtLH0JB47RRPl0sj09jp6fQZ4Vah0+8ASw0KfLj1YEuNJplFG7jjazqy5HsxWT01yhWbGvyKUWwKZjMLuuq7e2LLMVMq48lBmip8O2Xxb8vUrAszQ2+Vb5Z4pgLQ4CWsGtUUAnOJ6mGoro4b6gw2Ss8jKseyz9sMdkdiPRILOWMELQICF2aYeg1M5XZT1zYBmEZQGKXx4An8t+DW8hLePOEfTioUOzOgXKTJradMMsplDoFVVVS0PuJ00muiAma9BwuppfHaPcX062dLgPtLrp4mEn0Piys2XWEkt+lO0YfRYPSY0f9GKpdI1Vy6ljvD+tBzVPvUtAGCT3NVrbtAF1d5bKnu4ZSvoTnLUoKjeTMEwq9hTbBxYH37ic6IaQxF3Zq3FF9ENFX0Lv0VzgVWKvrERl0xV3\/IU4JpmIe41+V3GyKrhept7rgNAsk+TtS8NY3UjO7MQtFoVnthhRRkXuQRAKOZY=","iv":"d16e531e85229d2096b3be50ca309905","s":"914d1c44ab7d9459"}
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