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Multichannel

Why luxury brands should care about magazines’ digital presence

July 28, 2011

Time magazine has the highest digital IQ

 

By Rachel Lamb

To avoid the fate of the flailing print newspaper industry, magazines are pouring their resources into digital endeavors and presenting new and interactive advertising opportunities for luxury marketers who usually take advantage of print versions, according to a study from L2 Think Tank.

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  1. Dior dives into French Riviera with escapist fragrance
  2. Brioni launches anniversary capsule at Bergdorf Goodman
  3. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  4. Luxury Unfiltered: Burberry is on the brink of self-destruction as it taps a new CEO
  5. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  6. Chanel unleashes ‘From Dream to Reality’
  7. Pratesi continues retail push with new Boston boutique
  8. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  9. Luxury Women to Watch 2017
  10. Longchamp x Robert Indiana tributes 'Love' sculpture artist
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