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Mobile

Why luxury brands should create mobile-optimized landing pages

June 6, 2011

 

By Rachel Lamb

banner-ads-185Banner ads that do not lead to mobile-optimized landing pages defeat the purpose of mobile advertising.

It is not uncommon for luxury brands such as BMW and Bergdorf Goodman to display banner ads on mobile applications and Web pages such as the New York Times or Words with Friends. However, not optimizing a mobile landing page can confuse or annoy customers trying to engage with the brand.

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  1. Creative director Marco De Vincenzo steps down from Etro
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  4. Subscribe now: Full access to 90,000+ articles, reports, videos and images
  5. Of luxury options for Valentine's Day, millionaire millennials prefer Porsche, Louis Vuitton
  6. Men spend more on luxury, but shop the same amount as women: report
  7. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
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