British department store Harrods launched a comprehensive multichannel campaign to promote its new men’s shoe salon at its Knightbridge store.
Using mobile, Web site, social media, email and in-store marketing, the retailer has reached out to its wealthy consumers to alert them as to what is new in men’s footwear. The official launch party was June 2 at the bricks-and-mortar location.
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","iv":"4ceb3b91a2174b5e8e58519ef11e5965","s":"5e509d96a49dd23b"}