British department store Harrods launched a comprehensive multichannel campaign to promote its new men’s shoe salon at its Knightbridge store.
Using mobile, Web site, social media, email and in-store marketing, the retailer has reached out to its wealthy consumers to alert them as to what is new in men’s footwear. The official launch party was June 2 at the bricks-and-mortar location.
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","iv":"e2d9a04ca4bfbbbd0e40aa140d152dd1","s":"7eb43e7b522d5f71"}