Mobile
June 19, 2020
Chanel's app lets consumers shop the look. Image credit: Chanel
By Dianna Dilworth
The COVID-19 pandemic has caused the pace of digital growth to accelerate and now might be the time for brands and retailers that do not have a mobile app to consider building one.
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","iv":"2a67d549f7a1b8f311108a31684a6a9d","s":"d7e6f6ec05daa86d"}
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