Marketing
June 19, 2020
Forrester's CX North America brings the conference experience online. Image credit: Forrester
By Dianna Dilworth
The digital advertising business has lost sight of the customer experience by being too focused on data and technology and not on the end-user experience.
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","iv":"8705250f720b462ff9aa69a121316fc0","s":"4077477ef754c8e9"}
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