Marketing
June 19, 2020
Forrester's CX North America brings the conference experience online. Image credit: Forrester
By Dianna Dilworth
The digital advertising business has lost sight of the customer experience by being too focused on data and technology and not on the end-user experience.
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","iv":"56039c7945bf9bad14043ec5f1472108","s":"8b608ca828042c9a"}
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