Marketing
June 19, 2020
Forrester's CX North America brings the conference experience online. Image credit: Forrester
By Dianna Dilworth
The digital advertising business has lost sight of the customer experience by being too focused on data and technology and not on the end-user experience.
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","iv":"411077427618bef4ea9304dc16ba3c46","s":"230d5dfef5c632fc"}
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