Marketing
June 19, 2020
Forrester's CX North America brings the conference experience online. Image credit: Forrester
By Dianna Dilworth
The digital advertising business has lost sight of the customer experience by being too focused on data and technology and not on the end-user experience.
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","iv":"7d928a2c29ccba50a8e11cee246ccaa7","s":"81bb74f14ad1939c"}
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