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March 1, 2026
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Marketing

Why marketing to millennials is vital for luxury

March 1, 2017

Affluent millennials Affluent millennials

 

By Brielle Jaekel

While some themes regarding luxury goods are important to all age demographics, there are many that vary from generation to generation, making it important for brands to adjust their messaging.

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  1. Bon Appétit delivers inaugural Art & Design issue
  2. Rihanna appointed J'adore fragrance ambassador by Dior
  3. Day's wrap: Saks, Hennessy, Swarovski, Longchamp, Luxury State of the Luxury Market 2023 Survey and Luxury Women to Watch 2023
  4. How does sustainability play into affluent Chinese consumers’ car choices?
  5. Hugo Boss' preliminary earnings show 27pc sales jump y-o-y for 2022
  6. Porsche brings Macan model to 'Overwatch' universe
  7. Estée Lauder Cos. creates AI Innovation Lab with Microsoft
  8. Baccarat lights up Lincoln Center during 77th annual Tony Awards
  9. Saks announces plans to scale ‘Fifth Avenue Club’
  10. SCAD lands $10M jewelry program endowment
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