Marketing
March 1, 2017
Affluent millennials
By Brielle Jaekel
While some themes regarding luxury goods are important to all age demographics, there are many that vary from generation to generation, making it important for brands to adjust their messaging.
{"ct":"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","iv":"b9b18f5e996781131bb56eed8675371b","s":"6b64ab086ea60c97"}
Share your thoughts. Click here