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Marketing

Why marketing to millennials is vital for luxury

March 1, 2017

Affluent millennials Affluent millennials

 

By Brielle Jaekel

While some themes regarding luxury goods are important to all age demographics, there are many that vary from generation to generation, making it important for brands to adjust their messaging.

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  1. Neiman Marcus, Hypebeast launch inaugural virtual showroom
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  3. Audi offers vision of progress in Janelle Monáe campaign
  4. "Luxury" is in the product, right? Wrong
  5. Home furnishings lead all secondhand categories: Chairish
  6. Louis XIII gets a taste of gamification with immersive experience
  7. Consumers are mobile gamers, mobile gamers are consumers
  8. Tod’s dances through emotions in sonic short film
  9. Will the return of Chinese tourists revive American luxury?
  10. Dior explores the craft of Sauvage in new campaign
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