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Aug. 12, 2022
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Marketing

Why marketing to millennials is vital for luxury

March 1, 2017

Affluent millennials Affluent millennials

 

By Brielle Jaekel

While some themes regarding luxury goods are important to all age demographics, there are many that vary from generation to generation, making it important for brands to adjust their messaging.

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  1. Miu Miu's new jewelry line cures boredom with medicinal accessories
  2. Luxury marketing struggles to extract accurate data insights: Launchmetrics
  3. Prada launches beauty platform
  4. Would Chinese shoppers buy a "Made in China" luxury bag?
  5. Fragrance improves brand awareness and revenue for fashion labels: report
  6. Day’s wrap: Prada, Burberry, Tag Heuer, Porsche, Ferragamo and Natural Diamonds Council
  7. UGC can be crucial to a brand’s bottom line: Bazaarvoice
  8. Gucci mixes futurism and fairytales in new stunning campaign
  9. Natural Diamond Council partners with online design service
  10. Burberry receives SBTi approval for emissions target
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