Luxury Daily
The authority in luxury news.
April 25, 2026
  1. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  2. Louis Vuitton adds Berlin to Travel Book collection
  3. Dolce & Gabbana reworks Ray-Ban Aviator
  4. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  5. Porsche builds 'Toy Story'-inspired 911s for charity auction
  6. Luxury brands are now limited in naming capacity
  7. LVMH appeals to eco-conscious consumers with new sourcing standards
  8. McLaren hires Ford’s Kemal Curic as chief design officer
  9. Luxury Women to Watch 2019
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Q&A

Why mobile is a silver bullet for customer care

May 4, 2011

Dave Lewis is chief marketing officer of Message Systems

 

By Mickey Alam Khan

The most obvious advantages of mobile are immediacy, intrusiveness and interactivity – all crucial in a customer-care context, according to a senior executive with history in direct and interactive marketing.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
  2. Louis Vuitton adds Berlin to Travel Book collection
  3. Dolce & Gabbana reworks Ray-Ban Aviator
  4. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  5. Porsche builds 'Toy Story'-inspired 911s for charity auction
  6. Luxury brands are now limited in naming capacity
  7. LVMH appeals to eco-conscious consumers with new sourcing standards
  8. McLaren hires Ford’s Kemal Curic as chief design officer
  9. Luxury Women to Watch 2019
  10. Prada taps ‘Re-Nylon’ profits to resource environmental education
VIDEOS
More Videos

MORE IN Q&A
Louis Vuitton adds Berlin to Travel Book collection
Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
Porsche builds ‘Toy Story’-inspired 911s for charity auction
Business jet departures climbed to record 3.88M globally in 2025: report
McLaren hires Ford’s Kemal Curic as chief design officer
Coty’s net-zero plan gains SBTi approval



RECENT ARTICLES
Louis Vuitton adds Berlin to Travel Book collection
Off the Cuff: A Q&A with Bergdorf Goodman’s Tracy Margolies
Porsche builds ‘Toy Story’-inspired 911s for charity auction

Business jet departures climbed to record 3.88M globally in 2025: report
McLaren hires Ford’s Kemal Curic as chief design officer
Coty’s net-zero plan gains SBTi approval