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Internet

Zegna attempts digital conquest with mystery allure

May 3, 2011

Are you in?

 

By Rachel Lamb

Italian clothier Ermenegildo Zegna is attempting to pique consumers’ interest with a mystery microsite, Facebook posts and emails, but some experts are thinking that this confusing strategy is more slump than savvy.

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  1. Audemars Piguet collaborates with American singer John Mayer
  2. 'Writing royalty': Montblanc celebrates Meisterstück’s centennial
  3. Saks prelaunches seasonal styles from Prada
  4. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  5. Luxury Unfiltered: Brand stories are the secret to creating desirability
  6. Jimmy Choo hits the green with golf-inspired capsule
  7. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  8. 2019 luxury spend expected to grow highest in UK
  9. Dolce & Gabbana exhibition coming to Milan's Palazzo Reale
  10. Partnership with Vinitaly brings oenology to Orient Express
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