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May 6, 2015
Lorre White is founder president/CEO of White Light Consulting
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","iv":"fca2016ec4c218733d8242da94a77569","s":"17ba1d76391c7055"}
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Great article. I often wonder why journos cannot match content to target – seems obvious.
Generally the UHNW group needs micro or 1-on-1 marketing which as you point out is expensive.