Columns
May 6, 2015
Lorre White is founder president/CEO of White Light Consulting
{"ct":"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","iv":"f8e35eea3ca70563b75518d0333a4e9f","s":"24ab800459595224"}
Share your thoughts. Click here
Great article. I often wonder why journos cannot match content to target – seems obvious.
Generally the UHNW group needs micro or 1-on-1 marketing which as you point out is expensive.