Columns
May 6, 2015
Lorre White is founder president/CEO of White Light Consulting
{"ct":"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","iv":"2a59f06de68ee1eede7f8ba8ee2b3d44","s":"d3fd096a82090e25"}
Share your thoughts. Click here
Great article. I often wonder why journos cannot match content to target – seems obvious.
Generally the UHNW group needs micro or 1-on-1 marketing which as you point out is expensive.