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May 6, 2015
Lorre White is founder president/CEO of White Light Consulting
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","iv":"5b3e82fcc151d662b285e09487c58a22","s":"c7ee0701198658f9"}
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Great article. I often wonder why journos cannot match content to target – seems obvious.
Generally the UHNW group needs micro or 1-on-1 marketing which as you point out is expensive.