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May 6, 2015
Lorre White is founder president/CEO of White Light Consulting
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","iv":"cc2a657c9c6bda1ef4dbe67957857d08","s":"43bca9e0a3db6211"}
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Great article. I often wonder why journos cannot match content to target – seems obvious.
Generally the UHNW group needs micro or 1-on-1 marketing which as you point out is expensive.