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May 6, 2015
Lorre White is founder president/CEO of White Light Consulting
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","iv":"7bdca9d7f594162296e7db6e6d8a6f9d","s":"f049a8418b054b19"}
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Great article. I often wonder why journos cannot match content to target – seems obvious.
Generally the UHNW group needs micro or 1-on-1 marketing which as you point out is expensive.