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May 6, 2015
Lorre White is founder president/CEO of White Light Consulting
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","iv":"e029b4393fbe899324d26c88c38dae53","s":"7f712d886c855517"}
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Great article. I often wonder why journos cannot match content to target – seems obvious.
Generally the UHNW group needs micro or 1-on-1 marketing which as you point out is expensive.