Columns
May 6, 2015
Lorre White is founder president/CEO of White Light Consulting
{"ct":"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","iv":"2eff11b66b9697eda4adedaf8363f723","s":"5293182646bacebd"}
Share your thoughts. Click here
Great article. I often wonder why journos cannot match content to target – seems obvious.
Generally the UHNW group needs micro or 1-on-1 marketing which as you point out is expensive.