Columns
May 6, 2015
Lorre White is founder president/CEO of White Light Consulting
{"ct":"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","iv":"5990089cdd6606ee4f31ec4a48872f0c","s":"82a75ed4725b32fe"}
Share your thoughts. Click here
Great article. I often wonder why journos cannot match content to target – seems obvious.
Generally the UHNW group needs micro or 1-on-1 marketing which as you point out is expensive.