Columns
May 6, 2015
Lorre White is founder president/CEO of White Light Consulting
{"ct":"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","iv":"f1e551b14b5cf94f77d730e26f7769da","s":"dcc681e5554f2a7e"}
Share your thoughts. Click here
Great article. I often wonder why journos cannot match content to target – seems obvious.
Generally the UHNW group needs micro or 1-on-1 marketing which as you point out is expensive.