Columns
December 2, 2016
Kym Reynolds is senior marketing advisor at SmartFocus
{"ct":"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","iv":"2b3540d9cbd216c1ca9ced6b681ef8ae","s":"68df8c0f73e7882c"}
Share your thoughts. Click here