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Internet

Why video is necessary in email campaigns

March 22, 2012

 

By Rachel Lamb

As a way to add some oomph to a channel that already caters to loyalists, luxury marketers should consider including video in a luxury email marketing campaign to spice up promotional activity, keep in touch with customers and build relationships.

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  1. Luxury Unfiltered: The one question most luxury CEOs cannot answer
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  3. CFDA bans fur from New York Fashion Week
  4. Aman welcomes warmer weather with ecotourism boost
  5. Dior goes for gold with flashy J'adore campaign
  6. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  7. Versace announces exit of Dario Vitale as creative director
  8. Dolce & Gabbana debuts Devotion fragrance film
  9. Chopard, Boss, Lancôme front AR experience from Snapchat
  10. Estée Lauder Cos., Jo Malone launch AI scent advisor
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