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Feb. 11, 2026
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Media/publishing

Why Western luxury brands need Tik Tok

December 13, 2019

Tik Tok is the ultimate destination for quirky short-videos, which makes it an ideal platform for brands to create video content to reach a possible younger consumer base. Image credit: Burberry. Illustration: Haitong Zheng/Jing Daily Tik Tok is the ultimate destination for quirky short-videos, which makes it an ideal platform for brands to create video content to reach a possible younger consumer base. Image credit: Burberry. Illustration: Haitong Zheng/Jing Daily

 

By Adina-Laura Achim

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  1. Porsche pulls next head of design from McLaren
  2. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  3. Louis Vuitton flagship lands in Beijing
  4. The Ritz-Carlton New York, Central Park, acquired by Gencom
  5. ‘Getting Closer’ campaign from Boucheron links romance with responsibility
  6. Versace presents collaborative vision for spring/summer 2026
  7. Ralph Lauren goes global for Milano Cortina 2026
  8. Building brands with charisma
  9. Kering sees annual revenues sink 13pc
  10. Aston Martin loops Breitling in as global watch partner
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Luxury Unfiltered: Why traditional management is killing luxury as an asset class

The Ritz-Carlton New York, Central Park, acquired by Gencom
Porsche pulls next head of design from McLaren
Kering sees annual revenues sink 13pc