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Dec. 22, 2025
  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Savannah College of Art and Design debuts SCAD LUXE research center
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Ennismore picks Bangkok site for first-in-region SLS Residences
  5. Exclusive Resorts purchases Inspirato for $59M
  6. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  7. Nordstrom ignites gifting spirit with ‘Oh, What Fun!’
  8. Longines announces latest Ambassador of Elegance
  9. Dolce & Gabbana introduces advent calendar this season
  10. Lancome to secure spokeswoman Julia Roberts for $50M
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Media/publishing

Why Western luxury brands need Tik Tok

December 13, 2019

Tik Tok is the ultimate destination for quirky short-videos, which makes it an ideal platform for brands to create video content to reach a possible younger consumer base. Image credit: Burberry. Illustration: Haitong Zheng/Jing Daily Tik Tok is the ultimate destination for quirky short-videos, which makes it an ideal platform for brands to create video content to reach a possible younger consumer base. Image credit: Burberry. Illustration: Haitong Zheng/Jing Daily

 

By Adina-Laura Achim

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Savannah College of Art and Design debuts SCAD LUXE research center
  3. Kering to acquire jewelry manufacturer Raselli Franco Group
  4. Ennismore picks Bangkok site for first-in-region SLS Residences
  5. Exclusive Resorts purchases Inspirato for $59M
  6. Luxury Unfiltered: Why the best luxury experiences look exactly like the worst ones (on paper)
  7. Nordstrom ignites gifting spirit with ‘Oh, What Fun!’
  8. Longines announces latest Ambassador of Elegance
  9. Dolce & Gabbana introduces advent calendar this season
  10. Lancome to secure spokeswoman Julia Roberts for $50M
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