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March 6, 2026
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Media/publishing

Why Western luxury brands need Tik Tok

December 13, 2019

Tik Tok is the ultimate destination for quirky short-videos, which makes it an ideal platform for brands to create video content to reach a possible younger consumer base. Image credit: Burberry. Illustration: Haitong Zheng/Jing Daily Tik Tok is the ultimate destination for quirky short-videos, which makes it an ideal platform for brands to create video content to reach a possible younger consumer base. Image credit: Burberry. Illustration: Haitong Zheng/Jing Daily

 

By Adina-Laura Achim

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  1. Model Ashley Graham joins Stuart Weitzman for ‘Concrete Paradise’
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  4. Thom Browne x Asics hits Selfridges Corner Shop
  5. Diptyque partners with music platform ColorsxStudios
  6. Ritz-Carlton Yacht Collection adds itineraries in Asia, Alaska for 2027
  7. StockX fetes anniversary with Detroit pop-up, online auction
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