Marketing
September 1, 2021
Bilibili has evolved far beyond its early focus on the ACG (Anime, Comics and Games) subculture, to draw hundreds of millions of mainstream users. Image courtesy of Bilibili
{"ct":"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","iv":"e67fcd489e97c04342d56dbba68b2372","s":"5b6b5851cc4b9fd4"}
Share your thoughts. Click here