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March 1, 2026
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  4. Chloé fetes iconic anniversary collection via video series
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Marketing

Will brands need to reposition post-pandemic?

May 4, 2020

Hermès has consistently positioned itself as a purveyor of high-quality goods, maintaining an all-weather brand persona. Image credit: Hermès French fashion and leather goods giant Hermès has consistently positioned itself as a purveyor of high-quality goods, maintaining an all-weather brand persona. Image credit: Hermès

 

By Ana Andjelic

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  1. Moschino allows consumers to shop the runway during live-stream
  2. Kering, in transparency move, goes for 100pc traceable organic cotton
  3. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  4. Chloé fetes iconic anniversary collection via video series
  5. Mercedes introduces electric bike collection
  6. Introducing Luxury Women to Watch 2023
  7. Luxury Unfiltered: Why traditional management is killing luxury as an asset class
  8. Waldorf Astoria Goa to open in 2030
  9. Missoni pays homage to founders, Brazil with charity auction
  10. Instagram acts as moisturizer to preserve Facebook's appeal: L2
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