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Apparel and accessories

Will Chinese consumers forgive Dior?

October 25, 2019

Perhaps the most important aspect of Dior’s bounce-back strategy was a component that was not specific to the crisis alone, but dependent on the brand’s long term commitment to the Chinese market. Image credit: Shutterstock Perhaps the most important aspect of Dior’s bounce-back strategy was a component that was not specific to the crisis alone, but dependent on the brand’s long term commitment to the Chinese market. Image credit: Shutterstock

 

By Zhuoxuan Peng

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  1. Luxury Women to Watch 2017
  2. Capri Holdings closes Versace divestiture
  3. Moncler returns to the slopes for Grenoble campaign
  4. Ruinart reveals annual Carte Blanche creative collaboration
  5. Dolce & Gabbana debuts Devotion fragrance film
  6. Gucci revisits archival looks in pre-fall campaign
  7. US lowers tariff on Swiss imports to 15pc
  8. Luxury Unfiltered: The luxury market will lose the middle ground in 2026
  9. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  10. Dior reinvigorates Miss Dior with latest floral romance
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