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Apparel and accessories

Will Chinese consumers forgive Dior?

October 25, 2019

Perhaps the most important aspect of Dior’s bounce-back strategy was a component that was not specific to the crisis alone, but dependent on the brand’s long term commitment to the Chinese market. Image credit: Shutterstock Perhaps the most important aspect of Dior’s bounce-back strategy was a component that was not specific to the crisis alone, but dependent on the brand’s long term commitment to the Chinese market. Image credit: Shutterstock

 

By Zhuoxuan Peng

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