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Apparel and accessories

Will Chinese consumers forgive Dior?

October 25, 2019

Perhaps the most important aspect of Dior’s bounce-back strategy was a component that was not specific to the crisis alone, but dependent on the brand’s long term commitment to the Chinese market. Image credit: Shutterstock Perhaps the most important aspect of Dior’s bounce-back strategy was a component that was not specific to the crisis alone, but dependent on the brand’s long term commitment to the Chinese market. Image credit: Shutterstock

 

By Zhuoxuan Peng

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  1. Consumers prefer ‘new signs of success’ over traditional shows of status: report
  2. Surrealism stages latest showcase from Mercedes-Maybach
  3. Luxury Unfiltered: Brand stories are the secret to creating desirability
  4. LVMH revenues dip 2pc in Q1
  5. 'Balmain Beach Club' exclusives go live at Neiman Marcus
  6. Balmain slots in new CEO
  7. Cartier pushes 2024 Women’s Initiative Fellows list live
  8. Partnership with Vinitaly brings oenology to Orient Express
  9. Latest Tiffany & Co. exhibition makes Tokyo debut
  10. Dolce & Gabbana exhibition coming to Milan's Palazzo Reale
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