Media/publishing
August 20, 2021
Instagram launched a new translation tool in its Instagram Stories feature, but will it draw more brands and Chinese consumers to the app? Image credit: Shutterstock
{"ct":"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","iv":"96e7d2131d918a25d8c263e4e067f200","s":"6a907343085d7482"}
Share your thoughts. Click here