Media/publishing
August 20, 2021
Instagram launched a new translation tool in its Instagram Stories feature, but will it draw more brands and Chinese consumers to the app? Image credit: Shutterstock
{"ct":"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","iv":"b1993399e1d2f8aec6a3fe28f8886222","s":"5f9c64b4a0929c13"}
Share your thoughts. Click here