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Mobile

Wine Enthusiast customers toast to promotions on mobile phone

December 11, 2007

 

wineCataloger and online retailer Wine Enthusiast has selected SnapTell's Snap.Send.Get offering, which provides image recognition-based mobile marketing, to give extra legs to its print advertisements in The Wall Street Journal.

The Wine Enthusiast ads prompt the business newspaper's readers to take a picture of the ad with their camera phone to receive promotional offers from Wine Enthusiast on their mobile phone.

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