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Travel and hospitality

With ‘A Lifetime of Memories,’ Rimowa proves product line stands test of time

April 24, 2023

The LVMH-owned German luggage brand is lifting the expertly-engineered Original Cabin as an item that lasts in a marketing effort that touts the simple tagline, “Some Stories Have No Endings.” Image credit: Rimowa A new campaign encourages world travelers to embrace the dents, scratches, lines and bruises that their suitcases may accumulate along the way. Image credit: Rimowa

 

By Amirah Keaton

In an age of quick-turn trend cycles, selling longevity is no small feat – LVMH-owned German luggage brand Rimowa’s latest storytelling exercise sets out to do just that.

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  1. Luxury Unfiltered: Redefining luxury trainings and masterclasses for a world of disruption
  2. YSL Beauty adds Bahamas, Colombia to rewilding project scope
  3. Luxury growth at L’Oréal lags in Q1
  4. The RealReal ends Earth Month with in-store donation program
  5. Annual operating profits down 18pc at Valentino
  6. Bon Appétit out with first ‘Drinks’ issue in over 50 years
  7. Chanel v. What Goes Around Comes Around: Will luxury resellers change course?
  8. Tod’s unveils ‘Art of Craftsmanship’ exhibition at Venice Biennale
  9. Countdown begins: Register now for Luxury FirstLook 2018: Exclusivity Redefined, New York, Jan. 17
  10. Agility Research & Strategy is 2021 Luxury Market Researcher of the Year
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