Travel and hospitality
May 16, 2024
The company is bringing together a sense of heritage and modernity for its refresh. Image credit: Jumeirah
By Emily Iris Degn
Hospitality brand Jumeirah is refreshing its visual identity, recently taking to the famed Burj Al Arab property in Dubai for the reveal.
{"ct":"WApzQjHLJbRkS5Qj44NT39QHYzfQ7BS3dNZA6Q9KszW6kjdQNl1yX1ir6y86l58QCjWLV7GUTHktnckH6hjZQZ3i5zdfVl2PbZ5hOVvBD+w7NFpHVGjhJUo8PRLDu4B90508NVLtj5v3UKWDzNxqN1OneUy6EnMIU8yi\/OLMeEt2kiLIbymciIqIXyqFbfH8bYMsRMF7Lc9\/oedzdiO3\/64P1mwACoiIiQJhCIqNW0KezkmtUP7l23x+CUkkeErF5YO461i6lw4FAR11T4xdxoGoJXh97sgSxUPGb3uzBpgrWxK+lpPYZ2NZD7Nl6qpbnFEXpAdSNreQfnnvZNlCQhkFMxDeaUCwqlQI\/BzQ3s0Y05oVbq6aRbRMH0C8Dr1\/dV4kIttwh5OwhL3L1qKxhihgQlRf3JFTGNUn2nsjHj4+FhYu20Y5TYamTM2sQfMNLxW+\/bC8xvJFHdIKmkassyzSjnlqpw61d+S8v4cPgyDphpooP08CVVii7xgk2Jr5BPtxkRhY0IMjTBmVH3mDb+YIgcx1lxMms\/D0w\/0bRpTfFz9+F7HTMDOKT8KtNBDX3jkMtBhZxml0AHmqUCZDeYJWulHILkCTZpi1eGQQtdn4VYUCClOajXZqoZ+YyqfjeO50gRyKRxHPmpnY4AmwRr0paFOGRSFdRY1jdQY31qCqN999bxJaELL9NmaEH8ATHDthkc2ct2Y15LlbKN57PxN+0r754k91Bq4tn6VxW5Asb5BfpdL+hX2lHYtipf8d544Y5ovVtGjcZzY0GJ2OUnvuM4HJvuNfURRb0vP2YOFoAnTW46HdlJs6ydqyZ\/uMq0cl1XellChdgdcD6my369mJP9zzIEtRw63\/72IByUb8CpjGFy7sA1CKjVAJFhM4d97jFB41G1M+IHSnKaNKsvManM\/STY830bHUSbrz75dhY6lDlw18MGHl7+miRTNZ+PuopSP1PFpLmiUNxMuv9OyDXPygfvheQT0hcmTR94VV+zaOjnBU5e87AP2+4U6b1j2UHQLCtJWDZ2NrVQaMy810zPbm1jVGj0Vo0\/BLbhrbouiglqXGp4gQasO9BzZEwMc\/wKVU7RWhKhNveNuLE2xWBQYaZSLpcTOheiW3FA3wDSxCwZ7JEPllmaJKQa2WQ9rWA8\/kuwIx7TXto2vq0l8wAdngpmKejsY96\/IRHdDe2aGiO9gAI\/9BJI4j1izbjF9s94nW7l5RIvc9zV1GYzsdEbCtCUEKqu6iK9fPyW2M\/qlBMO7juziyHePlpuFsGUDtHWrI+IgkXycTVvMWCWYcuhaAX8yXCileRwiI5THRBuGDrZwIOcDdpJxUnyd8XcBlZNkWup4JFRD3\/SRLyCyh4evgYHWxDzqjfjtNQqRI6smt77n\/ToZmUPj5hEivSH0zexDc+16BfJ+tFbVtnyKifB9Fhj9e5Z2FQBRBApX5+qeMA5sSv07dUOQDLzTlP2sAfaPTGMuYgLzPqOkSAi0aAT1sDyX0\/+chf5umh8DL7GzRQKBB3DTFdbycv2zgTZDu5dHnfbNUBVViiZgpbUMmb7v\/wN0oh\/cVJWgHC9KDYTaYH+Aq7AfaO0fY4pJMHukmZS5SoiF0TeC2qYzvOsxNzbLVZtisAsBUpbtBFH2Cy\/+1BiTjCskAd8yoAtdVUayV5YW75\/X7o43O4Z6pLODs8jATeq+wEcuuoUbflPQEgPm+4mmn8NgoAzbpBy1qblmRI8S+7IHHJyi4gY5BSZBIBY3W6DggiufVGVaA3B3A+kcOjEDHAS4bueIuaukvcjW83GCgIzy4GjHEVUoxaFL4mYAjW+R6fYqsuQibsSF1b+KJDgujgAJuWDUnlzzp3uVziulodNRFEqLbocqf\/Rt70B4QfCMJCDeF\/PJebCbngnIAuI0lxARAwvJGp8xn\/vg2\/5LH014XEGy4\/xe\/lyREWAf7GqRUsIX3nj0nC7ybQV4MrnGAZyF820+7noPyVlNOHCqc2H0sQPQaZvaljv8t+\/H\/XBRuy5wvNj+\/RvKSDjP\/sNhxKvmLD2t7sCWhJiwipGaBgbi8Q4qXnpM3lFo8+ak3OMCaJYY\/dcTM6dD8VVZ1IlwZnIpxYVmTHAwf2oMoTzg24m\/q8PcCgSxvAjPsmz\/NgGXAF9A6TPntPVMepVfTR6ZNZhBVOsM1bowToDke\/A5rz4wjopZT5Nx\/mb\/CMd2G5JfQK1Otvt\/+WHLvDvhYvRyTfbdUrxU\/sKExhsoW5a1S1zj\/pszOVQYZcUtNIvt6R2K46xvx4KhtbyO424uP8m2IvH2IVUcp+hHyP1\/MGW3Se5MJ29MVKS\/R+uOFSVzoTcq3NzCrzCXS1A6NdML9WgMaDI4IaQUS5pd5168GWRlP8WTEqzicGQjuJSNCAgGMexIdkXJDXzGRALMb\/krCenOXAt1gkeQd7XjCVTq2Wd1eYnIYzeiA76d8P2IEYSjizt6oE0e61iwVWlDWjvt06F+e04LwrfWPSbwKYp6ieOKQ2yaOxx9Hr9LmhlcHjfGFUuLmoUkhmHvguuzqfXrjpnkCbv55HlzxcNXCx6bpPi1J5HL69OtDpijN9Nl4opaG4V7aGrrEl7s091Wj00oV8Dsf5i+TmLBeQFXojYdnHcuhAQqXyGzAhreMo+jsisbESWDBYdB4bimF4hh\/l9DeOAqtKlfcZI+beHPNtFrnubAwUIpCWAgVWfVK46Tg4DnEX153blWDX5zXQnAU1RSIImllEmm3\/glPs6qnvav7WDxVDq5V9fTGRjGYX9qrQV9OAgd2Ec4GLA95CIXLE2lMedmDNLCBzvS+K6M1rgKe9i2uCzCm3QngFNESRE\/mHcCni0MmNerPsq0GQK05JIrKMKI1IRjHav1v85V\/0IE3nqiWr83+S5+p6osEtVZfY6ZWMZ8nc64\/6by+5xWaAgqC5T4ANj88fromESol98X6VANQTtIKHghruJYOtTDU8e+i0WoAb2a48dbZd4A5\/WfJaeOABcJK79lugWD5OEs4iGgGYs0cicMW6vUKAk0vLX3JOQJXuzMVGMzzoEZ3N3AYbYTmYM1Ha0h0xYpzbUp+Jf+5VHBmd1ZAf7luqcbEuRvnGioK567Bqgpb2Tz9ZRhehxj1esIrYwzcUszI06EhnySDANEgsxXINf49jgc4\/KhyWTSxDREUHTci71jIdu7ll1kCu9lVlpOl5AD6AY2GKl9Gu+cFByPdcsjp5g9WC2IyVbr6qEqBsAe8+O+IuHJq2TB0bPBruw04CsV32\/YRTQdtdF+q\/BvLLLkguJEUuNs5W8CB3xXdSMzPXt0K52fLVPvfdbXIEhmuQQuLC0pfkV\/Lz7B2QcdF82UV3TAMfInE7kZlPcYQmSLGXazseXgt20sc1LlITC1JDK6ygX2y7rzjFhuF6Kovi4k+FKHn96E582Ak0hGWSiu0ilIvPp6tqPfYdydXVuHJz\/PTrhjdAUEgw60Ck\/WWBjAKInA8inMFMsK8aDrCMCepUEwQ\/IL5vTL88Wbs0Rp72d45iO6b4VQXkz1BNwxDKjV36x192JcaoANExehN54nBR1fanyq3\/Bzh7i7fS0whDp1+mcbSiYjuDUU0E7jr\/Ut2ZJmeqBeF5\/kLFi4ESaTZhbK4vdRbjWuE12\/b4pUvpvf8TTyWLIlzQHGNpF5biS8c5ofn96kvq\/ECRgZY\/I91wpPdIT1GUppJYfJBQzjKySO4AhaMuUGqZM1rutEKcxGo4N3w3ktZjnJVN3aHNTTmLET61hUonfI2TAkO7oIRjoSK47uSCJZozTAFwxR2pbDX6YXpHF4EDcLySAKGnJQM3dN6jxVbu\/4jZ\/pAQwsis4gw1AuUxnXYUwG5u6HASxbyJgtUdOEBnz0STlJeqeoZPOI75Gmjd7bHuP7u3c4A7jW4ZANi\/6BV8yRNo\/2NY6KPwJjUW5wv5nj\/ckgRUJDG1I4MdkllmzQsfhtnNGCPbx6mSBmMuL7syMme\/luGPs1VkECvHEhlVZtdq5lc4OYc2pGTkHz8QgGE96SL+2I7Nm8YCk+iIe9siXclwxH7Z4BxGLMYukNMyyJkDXw+PkhojSHF0yqT3nDHNNtqcye7lHxQWieEDg7aeSHTA1JtEsqZp6MavHXg7Rwv0KZAAmsLnP1TKJb2kPTRJbtiuESd79RFksdXZPfIWIYt3HXWxFXvOAUbQtDvt22IxaS26Zt\/ym0wBbNrpPpS1tz6utueo593SDvyMAMI2Ij1amazG8e1TCoYrAW6zgyySQ+BkPKRy2yyZ4T62ZGi04G31QTkoy7uuQqR2xzdtHZV\/um8Gdq8G1481Tz1KS024KkPebT+LNMANY0KJPzb8mzl8D7FPNtRezC+fctJMLJkuDzhdVkmKD9EPiK6JbKqJ4mKYoettHIk0FUDEA1CVFoQjPCte25xYwMSeNIrWHLvfjCwwCMD3lLhPVQj9C6lEXLReQpD3kbI4xFwAsNXvxJkgCOqaRPltp1GI+96tKYXwxCMzT7UEQzAB1mYgoiX3yU5rMZxc8o1oUpexS89t95MWB6kXuuiXludm\/T0VgCsUOnAy3G+\/hOzlchTmSw1t5LVSYWqT1DzHobNTvYNsUsHaxivv6+6XD3FcQWakUSW83\/sMGPGYexPWzUF3mvQ7U2fBaM3D\/G2JgmA\/WVFSAAB0Bi2iKiSoi\/RDjAX8tqGT+Hr36HeaL5jKpGzWVJcsY2MqRM\/ktcbe+lZry\/UKvoQFj9o3xqLtjRAwBZRSAQz92avCjWqFZpJEC++IMaTi05bG+KXqXC\/edxJqC2Ay0MSzmo1xebzXyr+Xi1QCVCPbkw5csO\/lcOboZgxwvdFKPqjtPmAXysP991WSmccwme0wX9xCfn64PsI3RRtLx0vFCl1R9Dj0WwmlWfPInOOMrK+sNINijYH9LtPRvITCMx9lZTUmWn7NPzXbxvfnu0bbXzkGvxxOi5fce5cl9ZxsnzmsCSVOyA3LgVgKsIFXeSx8UPYkPrC7kMMldq3YBgQzDEz8a4ff7bpxi6DI8+GACGTnFv6K5\/VnkbCfnfmvcwkN2jW2Rzs3VHbtm8Up\/T4LBhOlv\/bSKRvg87KLLOgGthmCVTpUyl7vuCeu7OzkwLf6iiAlfLlUxs5IhAWCu4pY\/wLcwtEdQygDH0hFtZl3o8X1hhxc3w4MX02a+o95nXAv1siJdRB2loVPuqvg5lEBYzL3L4VeCcNlO2wza9jJMOltuMCgerX460onudvHvQY3HypmCoUWrWzVXYT5DTxpev6ugk+Xb3KM1GiZo+KBbF8OdH8Q4B3Ej8SPQK6Wp4cAi8gmA+upZXnuEP7YP8hpA8iSNj4DgR9RjdZuBryjRQ5bGTD1OWoI2OlPlGJQGOBP4IRAPl5POGpDgABae7Ie2\/6F6KQ0tdBXG6jcu3z5xso+4E\/gsco1P36FHpyb2shMhXeIueg\/2HfTr884WXC9Su1uBMHZ2AeV1oEjtUsSP9tO2hMDPS2yQnJvcj1+Fj4lqwbMblvLGRM1xT+X+Qj4sjRyhixicTtIPuXBsbJpWRRviuJlukbhOubqwxQxS5hE3C6yac79BYyAQXPl5bNAcE3INWYAtyLs7MgAEG0aQFjuRLhI0tmTzWVzNsRpbHH8yK6eBkKWj7zZNlK3HD4wWIRe7KRSZYdN+xbGvsbiNFlMLRwAwTdQvLs1r6LE7SQVtScSC1ASzbYExqbYq8pkVZrxKtcdPFSxXLyTU0NIQr60HGfyj\/mn+RaIYvOAK1jHhLQESW6HC1gwPRM\/5u2TNy9WczpEKEVfTW05k2o9WUagvXxRdlO8wto+Tvok5hikWtz9qb+5pxl9oSYrvQ4vM7mlZgyFoU6+zrYJ7LO0ig+tUv3qTjS6fTKSS\/wDENFu2P7BN0JYivLOQC2iBRB3Zh++5DOKGYIBZA4CokL\/HoP3NzSw1Hzd0tG+8mryiVRE0kKSkA4jqnWtvaTqSldglyvQLhM71Z0sqOpxsVTQTVa\/GfQUaBIileFvxmkqSbftvEJNSIYoQQy+RDqfBfOrqTvOwnfb82L83\/Yp+kd1baPHsIHptDG5n\/9ViOLWw66mYi\/Y1k6WQ6JZJYD5nLSKhrI5Hdp3kjcMNi7BXMEFopl9dUbeUqRI\/Oeq4JkfbyqSlj9ORhA0kEatw7bnIW9NSgAtmsQf+4mec+bMo2AbnGnPQk\/irZXd42xJYmhr7JpbR4HeYjkMLK5Agbk8rFd33aWYlFrm0vFVHZQnE5Zos7h+o51LFcV0jX3pGjMBm6hnl1xm+bBb3aK+m8nyBnsGtCyaRzPpJN70+k2RvexvI31HB4DKSMTva1G89\/RZpqiVbeefRGhd1V\/Lyo392oLXe3nZBujI0aKajLN2sv+1BbDE+8hkvoR5Tsbxop4tIn5Z6XPPZ3AjkjEc\/picB2qtFnf1cqNaKqVAEBJFLqkA7IfDuto3TTxwkhXS+XyrN8UZMG5AsnyC5CcZb8oUALCsrdbq5aPOIwhCO8VanHXnvjoaqEKz\/b7nUspavj\/XuzT+mOftw51+tHzY2TpLtxnMEXrmH8ALw==","iv":"60c5d6d85892f8bb6bc9771191d83ce3","s":"6c3e2c0342732821"}
Share your thoughts. Click here