Travel and hospitality
May 16, 2024
The company is bringing together a sense of heritage and modernity for its refresh. Image credit: Jumeirah
By Emily Iris Degn
Hospitality brand Jumeirah is refreshing its visual identity, recently taking to the famed Burj Al Arab property in Dubai for the reveal.
{"ct":"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","iv":"61ff34b0e7ada949902fb6c865c1ed04","s":"32221f01c28e3906"}
Share your thoughts. Click here