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Social media marketing is crucial to driving luxury sales

October 12, 2010

Clay McDaniel runs Spring Creek Group

 

By Kaitlyn Bonneville

Word-of-mouth is a powerful driver of luxury purchases because shoppers trust their friends, family and even strangers online to give them product recommendations far more than they trust advertising messages.

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  1. Luxury Unfiltered: Are luxury brands becoming complacent?
  2. Singapore unseats London on list of world’s wealthiest cities: Henley & Partners
  3. Mercedes-Benz grants inside look at Miami residences
  4. Coty starts year with 13pc jump in luxury sales
  5. Equinox Hotel New York hosting two-day sleep retreat this spring
  6. 'House of Matouk' showroom opens in New York City
  7. Richemont agrees to acquire Italian jewelry brand Vhernier
  8. UAE's first Dior Spa debuts at The Lana in Dubai
  9. Why the FTC's attempt to block the Tapestry-Capri deal sets a dangerous precedent
  10. Mytheresa, Brunello Cucinelli host exclusive two-day experience in Italy
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