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March 15, 2025
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Social media marketing is crucial to driving luxury sales

October 12, 2010

Clay McDaniel runs Spring Creek Group

 

By Kaitlyn Bonneville

Word-of-mouth is a powerful driver of luxury purchases because shoppers trust their friends, family and even strangers online to give them product recommendations far more than they trust advertising messages.

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  1. Audemars Piguet ventures through time for 150th anniversary
  2. Gucci names next artistic director
  3. Luxury Unfiltered: Why luxury must evolve from product to purpose to stay relevant
  4. Donatella Versace steps away from creative director role at Versace
  5. Christian Louboutin, Maison Margiela synergize styles in new collaboration
  6. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  7. Selfridges promotes new experiential retail initiative, ‘Obsessions’
  8. Boucheron launches Serpent Bohème Vintage collection
  9. Summer campaign from Longchamp champions green living, gastronomy
  10. LVMH watch division head Frédéric Arnault appointed CEO of Loro Piana
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