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Fragrance and personal care

Beauty retail competition heightens as YouCam arms smaller brands with AR

March 4, 2019

AR plays a major role in how consumers shop. Image credit: Lancome

 

By Brielle Jaekel

Augmented reality provider Perfect Corp. is expanding its suite of YouCam offerings for retailers and brands to include in-store AR solutions, attracting them with the potential for reduced customer returns and increased purchases.

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