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Fragrance and personal care

Beauty retail competition heightens as YouCam arms smaller brands with AR

March 4, 2019

AR plays a major role in how consumers shop. Image credit: Lancome

 

By Brielle Jaekel

Augmented reality provider Perfect Corp. is expanding its suite of YouCam offerings for retailers and brands to include in-store AR solutions, attracting them with the potential for reduced customer returns and increased purchases.

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  1. Off the Cuff: A Q&A with Wheels Up’s George Mattson
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  5. 'Clash de Cartier' campaign explores dichotomy of dressing
  6. Four Seasons curates multi-property experiences in Bali, Spain and Mexico
  7. Mercedes-Benz to plug all-new CLA, electric GLC in ‘GOAT’ from Sony Pictures
  8. Givenchy aims for product longevity with anniversary lipstick case
  9. Ralph Lauren turns to TV to spotlight Olympic fashion
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