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Jan. 18, 2026
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Jewelry

Younger jewelry consumers refocusing on craftsmanship, quality

July 2, 2021

Jewelers have had to quickly pivot to ecommerce. Image credit: De Beers

 

By Sarah Ramirez

As luxury jewelers look to recover from the COVID-19 pandemic, digitalization and sustainability are key to engaging with a younger generation of consumers.

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  1. CEOs link sustainability initiatives to business value growth: Bain
  2. Balmain embraces pharaonic symbolism, hieroglyphs in edgy midseason effort
  3. Tiffany’s Blue Box Café enters Mainland China in renovated Shanghai Tiffany store
  4. Rémy Martin celebrates magic hour in multichannel effort
  5. Luxury Unfiltered: The true cost of cutting luxury prices
  6. Gucci studies connection in spring/summer 2025 campaign
  7. Off the Cuff: A Q&A with Raffles & Fairmont Hotels and Resorts' Omer Acar
  8. Vestiaire Collective renews 'Parlez-Vous’ campaign
  9. Longines relaunches PrimaLuna line with personal message
  10. Valentino Garavani and Vans present AI-generated campaign
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