Jewelry
July 2, 2021
Jewelers have had to quickly pivot to ecommerce. Image credit: De Beers
By Sarah Ramirez
As luxury jewelers look to recover from the COVID-19 pandemic, digitalization and sustainability are key to engaging with a younger generation of consumers.
{"ct":"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","iv":"7b5db1e5b91cfa1291cb6d8c61d695be","s":"df18625b537163e1"}
Share your thoughts. Click here