Jewelry
July 2, 2021
Jewelers have had to quickly pivot to ecommerce. Image credit: De Beers
By Sarah Ramirez
As luxury jewelers look to recover from the COVID-19 pandemic, digitalization and sustainability are key to engaging with a younger generation of consumers.
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