Jewelry
July 2, 2021
Jewelers have had to quickly pivot to ecommerce. Image credit: De Beers
By Sarah Ramirez
As luxury jewelers look to recover from the COVID-19 pandemic, digitalization and sustainability are key to engaging with a younger generation of consumers.
{"ct":"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","iv":"9dea4e3ad11c6350bca25e251796eaf5","s":"c63ccbdeeb19f2dd"}
Share your thoughts. Click here