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News briefs

YouTube, 1stdibs, fashion designers and millennials – News briefs

March 17, 2016

Image from Jared Leto Snapchat story for Gucci Image from Jared Leto Snapchat story for Gucci

 

By Staff reports

Today in luxury marketing:

Why YouTube is a more important platform than Snapchat for luxury brands
Even as brands like Burberry, Chanel and Louis Vuitton are building buzz via Snapchat with videos and posts that target millennials, luxury marketers should be wary about going all-in on the app, according to digital marketing execs who spoke about high-end brands on a panel at South by Southwest Interactive, says AdWeek.

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  1. Ralph Lauren, Team USA reveal 2026 Winter Olympic uniforms
  2. Guerlain Spa to launch aboard Orient Express Sailing Yacht
  3. Presenting bespoke models, Bentley tributes ‘Dutch Masters’
  4. France welcomes first Case Loewe location
  5. Off the Cuff: A Q&A with The 1916 Company's John Shmerler
  6. Estée Lauder Cos., Jo Malone launch AI scent advisor
  7. Luxury Unfiltered: The one question most luxury CEOs cannot answer
  8. Miu Miu channels athletic aesthetics across global retail grounds
  9. Bond Street unseats Via Montenapoleone as world’s most expensive retail destination: report
  10. Why marketing of true luxury goods diverges from tony real estate
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