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News briefs

YouTube, 1stdibs, fashion designers and millennials – News briefs

March 17, 2016

Image from Jared Leto Snapchat story for Gucci Image from Jared Leto Snapchat story for Gucci

 

By Staff reports

Today in luxury marketing:

Why YouTube is a more important platform than Snapchat for luxury brands
Even as brands like Burberry, Chanel and Louis Vuitton are building buzz via Snapchat with videos and posts that target millennials, luxury marketers should be wary about going all-in on the app, according to digital marketing execs who spoke about high-end brands on a panel at South by Southwest Interactive, says AdWeek.

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  1. Lexus chooses social media sharing for December to Remember campaign
  2. Audi joins Major League Soccer for upcoming seasons
  3. Neiman Marcus Group CEO: Luxury customers demand completely seamless presence
  4. Moschino allows consumers to shop the runway during live-stream
  5. Rolex Awards welcomes 50th laureate class
  6. Michael Kors launches WeChat platform to enhance shopping experience in Asia
  7. Mercedes introduces electric bike collection
  8. Building brands with charisma
  9. Creative director Matthew Williams departing Givenchy
  10. Rihanna appointed J'adore fragrance ambassador by Dior
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