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April 11, 2026
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Fragrance and personal care

YSL Beauty appoints Lil Nas X as US ambassador

August 29, 2022

Photo of Lil Nas X, who stars in YSL Beauty campaign Known for his challenging of gender norms, Lil Nas X has been named U.S. ambassador for YSL Beauty. Image courtesy of YSL Beauté

 

By Luxury Daily News Service

France’s YSL Beauty is embracing authenticity, presenting global music star Lil Nas X as its freshest face.

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  1. Chandon launches ready-to-serve spritz collection
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  3. Luxury Unfiltered: Kering's 80pc opportunity starts with a question most brands won’t ask
  4. Louis Vuitton announces Regeneration 2030
  5. Gigi Hadid fronts new leather goods campaign from Miu Miu
  6. De Beers supports Desert Diamonds with bridal addition
  7. Subscribe now: $12 for 12 weeks
  8. Lancôme seeds longevity-focused skincare with 20th Century Studios
  9. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  10. Singer Renée Rapp carries Stella McCartney’s Falabella bag forward
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