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Dec. 26, 2025
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Fragrance and personal care

YSL Beauty appoints Lil Nas X as US ambassador

August 29, 2022

Photo of Lil Nas X, who stars in YSL Beauty campaign Known for his challenging of gender norms, Lil Nas X has been named U.S. ambassador for YSL Beauty. Image courtesy of YSL Beauté

 

By Luxury Daily News Service

France’s YSL Beauty is embracing authenticity, presenting global music star Lil Nas X as its freshest face.

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  1. Dior, Rizzoli to release book on Lady Art project
  2. In conversation with Hong Kong property and hotel mogul Adrian Cheng
  3. Brioni launches anniversary capsule at Bergdorf Goodman
  4. Veuve Clicquot debuts après-ski activations
  5. Louis Vuitton introduces Visionary Journeys Seoul
  6. Fendi pays homage to artist with playful puppet fall campaign
  7. Dior dives into French Riviera with escapist fragrance
  8. Piaget fetes sixth year of USPA Gold Cup sponsorship with new timepiece
  9. Hermès showcases the surreal for spring campaign
  10. Pratesi continues retail push with new Boston boutique
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