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April 13, 2026
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Fragrance and personal care

YSL Beauty names ‘Euphoria’ star as brand ambassador

February 8, 2022

Barbie Ferreira for YSL Beauty. Image credit: YSL Beauty

 

By Luxury Daily News Service

France’s YSL Beauty has tapped one of the stars of the hit show “Euphoria” as a new brand ambassador as the label appeals to influential Gen Z consumers.

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  1. Culture is luxury’s next competitive edge
  2. Named global ambassador, Priyanka Chopra Jonas shares creative perspective with Bentley
  3. Chandon launches ready-to-serve spritz collection
  4. The 1916 Company sets up shop on Manhattan Beach
  5. Omni Hotels forms lifestyle partnership with sportswear brand Peter Millar
  6. Global deliveries take 15pc hit at Porsche in Q1
  7. Lancôme seeds longevity-focused skincare with 20th Century Studios
  8. Lions, tigers, bears and 'Wirkins,' oh my!: The legality of Walmart's Hermès Birkin dupe
  9. Cartier, The King’s Foundation create fellowship for fine watchmakers
  10. Fondation Louis Vuitton to host Alexander Calder retrospective
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