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March 3, 2026
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Fragrance and personal care

YSL Beauty names ‘Euphoria’ star as brand ambassador

February 8, 2022

Barbie Ferreira for YSL Beauty. Image credit: YSL Beauty

 

By Luxury Daily News Service

France’s YSL Beauty has tapped one of the stars of the hit show “Euphoria” as a new brand ambassador as the label appeals to influential Gen Z consumers.

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