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Dec. 19, 2025
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Fragrance and personal care

YSL Beauty flags signs of intimate partner violence in new short film

March 10, 2025

Through a cinematic short film, YSL Beauty exposes the subtle warning signs of abusive relationships. Image courtesy of YSL Beauty Through a cinematic short film, YSL Beauty exposes the subtle warning signs of abusive relationships. Image courtesy of YSL Beauty

 

By Amirah Keaton

France’s YSL Beauty is leveraging its platform to address intimate partner violence (IPV) with a newly-launched global campaign, titled “Don’t Call It Love.”

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  1. Off the Cuff: Getting to know luxury's top-tier talent in 2025
  2. Lamborghini heads to French Alps for women-led driving series
  3. Burberry, EssilorLuxottica renew licensing deal
  4. Ennismore picks Bangkok site for first-in-region SLS Residences
  5. Dior builds five-story statement flagship in Beijing
  6. Laura Burdese to succeed Bulgari CEO
  7. Luxury Women to Watch 2017
  8. Brunello Cucinelli casts holiday spell with ‘Cinema Meraviglia’
  9. Happy Holidays!
  10. US luxury car market expected to double in next decade: BCG
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