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Dec. 24, 2025
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Fragrance and personal care

YSL Beauty flags signs of intimate partner violence in new short film

March 10, 2025

Through a cinematic short film, YSL Beauty exposes the subtle warning signs of abusive relationships. Image courtesy of YSL Beauty Through a cinematic short film, YSL Beauty exposes the subtle warning signs of abusive relationships. Image courtesy of YSL Beauty

 

By Amirah Keaton

France’s YSL Beauty is leveraging its platform to address intimate partner violence (IPV) with a newly-launched global campaign, titled “Don’t Call It Love.”

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  1. Louis Vuitton introduces Visionary Journeys Seoul
  2. Exclusive Resorts purchases Inspirato for $59M
  3. Estée Lauder Cos., Jo Malone launch AI scent advisor
  4. Dior builds five-story statement flagship in Beijing
  5. Kering to acquire jewelry manufacturer Raselli Franco Group
  6. WatchBox looks for growth in editorial integration
  7. Burberry bans exotic skins
  8. Bulgari names Chinese actress Liu Yifei as newest global ambassador
  9. Savannah College of Art and Design debuts SCAD LUXE research center
  10. Luxury Women to Watch 2017
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