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Fragrance and personal care

YSL Beauty expands ‘Abuse Is Not Love’ campaign

July 26, 2023

The campaign, originally started in 2020, is seeing a refresh to address potential blindspots in its original release. Image credit: YSL Beauty The campaign, originally started in 2020, is seeing a refresh to address potential blindspots in its original release. Image credit: YSL Beauty

 

By Zach James

France’s YSL Beauty is recentering a legacy domestic violence awareness initiative through a new lens.

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  1. The Douyin KOL helping luxury tap China’s lower-tier cities
  2. Kering rocked by 11pc sales dip in Q1
  3. BMW models top luxury auto shopper poll, Tesla slides
  4. Prada Group sees first quarter sales rise 16pc
  5. Why buy now, pay later is critical for luxury
  6. Ralph Lauren turns to QR code tech to track merchandise for authenticity, supply chain clarity
  7. Jo Malone goes antiquing for Scented Mementos campaign
  8. Luxury Unfiltered: The mistake the luxury industry is making with AI
  9. Photographer Daisy Walker shoots nude self-portraits with Stella McCartney vegan bags
  10. Balmain delves into brand heritage with podcast series
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