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Fragrance and personal care

YSL Beauty ups social media buzz with new digital campaign

October 6, 2023

Each of the selected talents is said to bring a new, unique aspect to the campaign and the concept of masculinity itself. Image credit: YSL Beauty Each of the selected talents is said to bring a new, unique aspect to the campaign and the concept of masculinity itself. Image credit: YSL Beauty

 

By Zach James

France’s YSL Beauty is enlisting five entertainers for its latest men’s fragrance drop.

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  1. EssilorLuxottica acquires Japan's Washin Optical Co.
  2. Iris Law stars in Versace’s Dylan Purple fragrance campaign
  3. Porsche uses Apple Vision Pro to improve production trainings
  4. Cunard taps world's first female master tailor
  5. Zero-waste wearables lead digital release from Stella McCartney
  6. Burberry sponsors outdoor excursions for UK youth
  7. Made-to-measure garments color Dolce & Gabbana campaign
  8. Chanel pushes watches, fine jewelry to new heights for holiday
  9. Dolce & Gabbana exhibition coming to Milan's Palazzo Reale
  10. Balmain takes minimalist approach in conceptual campaign
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