Luxury Daily
World’s leading luxury business publication
May 20, 2019
  1. Millennials push impulse shopping, flexing brands
  2. In-store events may not solve bricks-and-mortar's problems
  3. FT Business of Luxury Summit to tackle luxury’s evolution
  4. LVMH, China, luxury cannabis and travel - News briefs
  5. Marketers need to learn to "stop the thumb"
  6. Forevermark spotlights everyday love with engaging series
  7. Chanel links fragrances and fashion in evocative campaign
  8. Top 5 brand moments from last week
  9. Monobrand stores – Luxury Memo special report
  10. Day's wrap: Richemont, Printemps, LVMH, Bally, Mercedes and real estate
The News and Intelligence You Need on Luxury

Subscribe now to get full access for less than $1 per day

Comment
  • Email
  • Print
  • Reprints
  • ARTICLE TOOLS SPONSOR

Apparel and accessories

Zegna expands omnichannel strategy with Tmall store

April 24, 2019

Zegna has opened a store on Tmall. Image credit: Alibaba

 

By Staff reports

Italian fashion group Ermenegildo Zegna is growing its digital retail footprint with the launch of a store on Tmall’s Luxury Pavilion.

To read the entire article, please subscribe or
 
LATEST HEADLINES
MOST POPULAR
  1. Millennials push impulse shopping, flexing brands
  2. In-store events may not solve bricks-and-mortar's problems
  3. FT Business of Luxury Summit to tackle luxury’s evolution
  4. LVMH, China, luxury cannabis and travel - News briefs
  5. Marketers need to learn to "stop the thumb"
  6. Forevermark spotlights everyday love with engaging series
  7. Chanel links fragrances and fashion in evocative campaign
  8. Top 5 brand moments from last week
  9. Monobrand stores – Luxury Memo special report
  10. Day's wrap: Richemont, Printemps, LVMH, Bally, Mercedes and real estate
VIDEOS
More Videos

MORE IN Apparel and accessories
Mr Porter brings Rocketman style from the screen to consumers
Prada shows how making its bags is a science
Bally celebrates spirit of exploration in DFS capsule
The RealReal continues growth with new board members
Longchamp releases monogram collection with Kendall Jenner
Prada continues its mission to transform digital experiences



RECENT ARTICLES
Bloomingdale’s brings gay pride to carousel shop
Mr Porter brings Rocketman style from the screen to consumers
Coty looks to new chief marketing officer

Millennials push impulse shopping, flexing brands
Marketers need to learn to “stop the thumb”
In-store events may not solve bricks-and-mortar’s problems