News briefs
October 9, 2015
Photo by Tommy Ton for Zegna
By Staff reports
Today in luxury marketing:
Zegna tailors strategy for changing Chinese market
After a “nightmare” year in emerging markets, Italian luxury menswear brand Ermenegildo Zegna is trying to stabilise its China business by pushing made-to-measure sportswear to upmarket customers and seeking to attract middle-class consumers with less expensive trainers and accessories, according to the Financial Times.
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