Commerce
December 8, 2010
By Peter Finocchiaro
Italian apparel brand Zegna is generating excitement for its first ecommerce platform while building a database via a two-day sneak preview available exclusively to consumers who sign up for the brand’s email alerts.
{"ct":"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","iv":"9fdcdf8ae9a61b4801c9dd257b1049de","s":"07ee047ffff3465f"}
Share your thoughts. Click here