Commerce
December 8, 2010
By Peter Finocchiaro
Italian apparel brand Zegna is generating excitement for its first ecommerce platform while building a database via a two-day sneak preview available exclusively to consumers who sign up for the brand’s email alerts.
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","iv":"ed263de045e62b66a28a9038328e9a92","s":"37a111917844a61b"}
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