Commerce
December 8, 2010
By Peter Finocchiaro
Italian apparel brand Zegna is generating excitement for its first ecommerce platform while building a database via a two-day sneak preview available exclusively to consumers who sign up for the brand’s email alerts.
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","iv":"3f1840e2e13f537293b0a105e38eee98","s":"12ceb44ca3e523c0"}
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