Commerce
December 8, 2010
By Peter Finocchiaro
Italian apparel brand Zegna is generating excitement for its first ecommerce platform while building a database via a two-day sneak preview available exclusively to consumers who sign up for the brand’s email alerts.
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","iv":"d4b19896ada33dea70b124800ee34900","s":"f65f21efca94a32b"}
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