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Commerce

Zegna hypes ecommerce debut with exclusive two-day preview

December 8, 2010

Zegna's ecommerce Web site

 

By Peter Finocchiaro

Italian apparel brand Zegna is generating excitement for its first ecommerce platform while building a database via a two-day sneak preview available exclusively to consumers who sign up for the brand’s email alerts.

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  1. Luxury Unfiltered: Most luxury brands have no idea who their client actually is
  2. Ralph Lauren strengthens ESG strategy, sets 2030 targets
  3. Estée Lauder Cos. confirms merger talks with Puig
  4. Supply-demand issues in Europe prompt brands to rethink retail spaces: report
  5. Natural Diamond Council introduces World Diamond Day
  6. Belmond announces summer debut of rebranded river cruiser, Marguerite
  7. Gucci casts Kate Moss, Emily Ratajkowski in handbag campaign
  8. Longchamp, France’s Shapers Club form artisanal connection
  9. The Macallan brings ‘Distil Your World’ series to Paris
  10. Boucheron opens first flagship in China
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