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Abandoned cart emails key to win back shoppers: study

February 23, 2011

Marketers should send abandoned cart emails to drive sales


Sending abandoned shopping cart emails packed with product images to shoppers is a great way for marketers to differentiate themselves from their competitors while also raising sales by enticing customers back to ecommerce Web sites.

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1 thought on “Abandoned cart emails key to win back shoppers: study”

  1. Molly G. says:

    Its surprising to see the number of online retailers who do not engage in abandon shopping cart marketing especially since it has been proven to increase conversion rates and have a higher click through rate then traditional marketing promotions.
    Thanks for sharing these tips. Timing is definitely key factor in the effectiveness, you don’t want to go to early or wait too long. Will share this with our clients here at Dydacomp.

    Thanks for sharing!

    Molly Griffin