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Multichannel

Porsche takes new direction with multichannel campaign

March 28, 2011

Porsche puts the magic in every day

 

By Rachel Lamb

Automaker Porsche is attempting to reinvent the way U.S. customers see its vehicles with the launch of the multichannel “Engineering Magic. Every day” campaign that uses real Porsche customers to share their stories.

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  1. Luxury Unfiltered: When brands fall spectacularly short on client service
  2. Estée Lauder Cos. opens Belgian biotech hub
  3. Moncler stocks exclusives at new flagship in London
  4. Samaritaine debuts festive ‘Winter Garden’ installations
  5. Versace Eyewear campaign heralds style, self-expression
  6. The 1916 Company recruits basketball player Tyrese Maxey
  7. Accor teams with space exploration company Orbite to forge new frontiers in hospitality
  8. In search of cachet, luxury brands double down on Design Miami
  9. Loewe circles back with Kyoto-based ceramic studio Suna Fujita
  10. Fortnum & Mason highlights heritage through expedition sponsorships
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