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Multichannel

Porsche takes new direction with multichannel campaign

March 28, 2011

Porsche puts the magic in every day

 

By Rachel Lamb

Automaker Porsche is attempting to reinvent the way U.S. customers see its vehicles with the launch of the multichannel “Engineering Magic. Every day” campaign that uses real Porsche customers to share their stories.

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  1. Gucci revisits ‘The Art of Silk’
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  3. First-quarter revenue at Kering drops 6pc
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  5. Prada’s Days of Summer collection going strong at Saks Fifth Avenue
  6. Lamborghini celebrates national ‘Made in Italy’ Day
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  10. Named global ambassador, Priyanka Chopra Jonas shares creative perspective with Bentley
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