Multichannel
March 28, 2011
By Rachel Lamb
Automaker Porsche is attempting to reinvent the way U.S. customers see its vehicles with the launch of the multichannel “Engineering Magic. Every day” campaign that uses real Porsche customers to share their stories.
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","iv":"6beffed2ee84b852b3d46d6f1cfd4522","s":"3f5e51defdfdcaa8"}
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